Heath Gerlock wears a lot of hats at FarmMobile; founder, director of marketing are just a few. But one of his main roles is making sure farmers have a good understanding of what FarmMobile can offer them. During the 2015 InfoAg Conference, I stopped by their booth to learn just that. “FarmMobile is really about facilitating the fastest path from … Read More
Environmental Legal Issues in Precision Ag Tech
Emerging legal issues impacting precision agriculture was the topic of one of the breakout sessions during the 2015 InfoAg Conference. Bob Wilkinson, environmental attorney for Husch Blackwell’s food and agribusiness business unit in St. Louis, sat down with me to share more about his work. This unit has about 70 lawyers who focus on this industry and recently they have … Read More
FarmLink’s Focus on Precision Data
FarmLink’s managing director, Randy Barker, joined his team at the 2015 InfoAg Conference in St. Louis to share their latest advances when it comes to precision data technology. I caught up with him to hear the FarmLink update. “Farmers are facing a lot of challenges. It might be weather or commodity prices. What we provide them is a measurement tool … Read More
Ag Leader Talks Data at InfoAg 2015
Russ Morman, an 18 year veteran of Ag Leader’s marketing department, manned the Ag Leader booth at the recent InfoAg Conference in St. Louis, MO. He shared their key messaging to attendees as they passed through and spoke with me on how they respond to growing questions concerning data. “This year we are really focusing on our software solutions, our … Read More
How Are You Connecting Equipment & Data?
Our latest ZimmPoll asked the question, “Do you consider yourself social media savvy?” It’s exciting to see so many people out there that have grasped social media as way to communicate online and also use it as a marketing tool. Yet will had a few pollers who don’t see it as beneficial. It is hard to look into the future … Read More
FarmLogs Introduces FarmLogs Flow at InfoAg
FarmLogs co-founder and CEO, Jesse Vollmar, was present at the 2015 InfoAg Conference to share details about their recent announcement about FarmLogs Flow. The small plug-in hardware device is the first connected machine product to generate instant yield maps. “This announcement is about a way that we are extending and making our yield function even better for our customer base … Read More
Plan Your Day With ClearAg
The 2015 InfoAg conference is well underway and one of my first stops was at the Iteris booth to learn more about their leading crop health and crop decision support product suite, ClearAg™. Mike Ostaffe, Director of Product Management, was on hand to explain how ClearAg is the most accurate, location-based weather, water, soil and crop health information available worldwide. … Read More
Virtual Reality at New Holland Engineering
Members of ag media got a behind the scenes look at New Holland engineering and product development while attending their recent media event. Dave DeChristopher, simulation manager for New Holland Agriculture, spoke to the group about virtual reality and they even got to wear 3-D glasses. This image is from his 3-D presentation. “Virtual reality is a small piece of … Read More
Crops Look ‘Real Good’ In Some Areas
Our latest ZimmPoll asked the question, “How are the crops in your area looking?” After reviewing these poll results I feel a glimpse of optimism for the crop outlook. However, it is still raining here in the Midwest and like one poller commented, soybeans are taking a hit. Chuck and Cindy have been talking with growers throughout the corn and … Read More
New VP of North America at New Holland
New Holland is excited to announced the appointment of Bret Lieberman as Vice President of North America. Bret will be based in New Holland and will assume the role of Vice President immediately. Bret has an accomplished resume at CNH Industrial and New Holland spanning 25 years in various roles which will bring a multi-faceted perspective and a passion from … Read More