The 2015 InfoAg conference is well underway and one of my first stops was at the Iteris booth to learn more about their leading crop health and crop decision support product suite, ClearAg™. Mike Ostaffe, Director of Product Management, was on hand to explain how ClearAg is the most accurate, location-based weather, water, soil and crop health information available worldwide.
“Our performance analytics division of Iteris offers our CLearAg suite of components. These are weather, soil and agronomic information in the form of advisors that are available through our API’s that people can embed into their own products, our web apps or into their own websites. It’s data available many different ways for the needs of the platform or process they are using.”
Mike said they are continuing to build their platform with better technology. This includes different sources of data for their weather and agronomics, as well as new models for pest, disease and crops. He also stressed their growing presence on the international front.
Growers really want to know how ClearAg can help them improve the efficiency of their operation. They inform growers as to when they can actually get into a field, saving the grower time. “We also have our advisors let people know when they should be planting, when you should be harvesting, what pest and disease you should be scouting for. We help them plan their day.”
Learn more about how ClearAg can be used to plan the day at your operation in my complete interview with Mike. [wpaudio url=”http://traffic.libsyn.com/zimmcomm/infoag-15-clearag-ostaffe.mp3″ text=”Interview with Mike Ostaffe, ClearAg”]
View and download photos from the event here: 2015 InfoAg Conference Photo Album