FarmLink’s managing director, Randy Barker, joined his team at the 2015 InfoAg Conference in St. Louis to share their latest advances when it comes to precision data technology. I caught up with him to hear the FarmLink update.
“Farmers are facing a lot of challenges. It might be weather or commodity prices. What we provide them is a measurement tool so they can understand if their production is reaching it’s potential and optimizing their invest in the crop through benchmarking.”
As attendees walked through the FarmLink booth, Randy said their key messaging was focused on precision data. “Precision data needs to be actionable. As a company we have been focused on ensuring that we have high quality data so that when we move down to a zone level or a sub-zone level with a farmer that data is high resolution and they can make actionable decisions.”
FarmLink has just updated their latest version of TrueHarvest and it continues to be a great benchmarking tool for growers across the country. They have taken feedback from farmers and used them to improve the interface and utility of the tool.
Listen to my complete interview with Randy to learn about where FarmLink is headed in the future and their commitment to quality data. [wpaudio url=”http://traffic.libsyn.com/zimmcomm/infoag-farmlink-barker.mp3″ text=”Interview with Randy Barker, FarmLink”]
View and download photos from the event here: 2015 InfoAg Conference Photo Album