Raven Partners With Versatile Tractors & Sprayers

Kurt LawtonGeneral

Raven precision agriculture products will now be offered on both the Versatile tractor line as well as its new self-propelled sprayer line, thanks to a strategic partnership between Raven Industries and Buhler Industries.

The Versatile Precision Ag System, or VPAS, will include a combination of Raven’s SCS consoles, Cruizer guidance system, Envizio Pro and Viper Pro field computers, and SmarTrax assisted steering products. By offering the customer different levels of precision ag products, from basic application controls and entry-level guidance up to integrated hydraulic steering and fully functional field computers, VPAS will match any operation with the type of technology they need to increase overall efficiency by getting the job done precisely and cutting costs. Versatile machines can be ordered today with the VPAS option for delivery around the world.

“We are excited to mark Versatile’s entry into precision agriculture, and we are excited to have Raven supply the technology. This partnership means the technology can be ordered as a factory or dealer installed option,” says Adam Reid, Marketing Manager for Buhler Industries.

“We’ve made the commitment to provide a comprehensive line of simple-to-use solutions that benefit operators and growers throughout the global market. Adding a partner with the international presence and respect of Buhler and Versatile helps us achieve that goal. Ultimately, growers from all over the world will benefit from this new partnership,” says Matt Burkhart, General Manager for Raven Industries, Applied Technology Division.

Reid adds, “Precision products offered with VPAS are also scalable, which gives the customer the flexibility of starting at entry level and continue to build on their system as their needs grow and change, or they can start with a fully integrated system.”

Training Can Truly Speed Precision Ag Adoption

Kurt LawtonAg Leader, Education, Equipment, Farmers, Guidance, Harvesting, Insights Weekly, Planting, Software, Spraying

Insights WeeklyAs with any piece of machinery, computer, etc., there’s always a bit of a learning curve. Same goes for precision farming equipment. A good dealer with good technicians can be worth their weight in gold. But good ongoing training from a manufacturer can really help speed the adoption process.

To that end, this week I asked Jessica Reis, Marketing Communications Specialist for Ag Leader Technology, about how they approach training. I’ll let her tell you the story…

“Each summer since I’ve been at Ag Leader, I’ve conducted customer interviews and testimonials. I always ask the question: ‘Are Ag Leader products easy to use?’ The typical farmer response is – ‘there’s a learning curve, but you catch on pretty quickly.’ Then I ask them about teaching someone else in their operation and the response is – ‘a couple of times around the field and they can run it on their own, no problem; or my dad picked this up in about five minutes and he doesn’t like computers!’

“Even though Ag Leader products are simple to use – especially for those who grew up with technology – Ag Leader wants to make sure growers get as much out of their precision farming investment as possible. We want to educate them on their particular product, but also the other functionality and technology that’s out there.

“We have numerous training session options:

  • Hardware Training Sessions – These are in-field sessions, sponsored by the local Ag Leader dealer. Ag Leader personnel and the sponsoring dealer offer pre-season training, typically in Feb & March; then Pre-Harvest training is offered in July, Aug, Sept.  Dates correspond with the geographic area’s time in the field.
  • SMS Online Training – Various SMS software features and functionality are discussed during these online sessions; great for growers who would like to attend training in the comfort of their home/office.
  • SMS Basic, SMS Advanced or SMS Mobile Training – One day trainings that walk you through the software and its features.
  • SMS Certified Training – This is a 3-day, in-depth training. At the end of the training there is a test – when you pass you receive a Certified Manual and Certificate for passing the class. You can earn CCA credits for attending and its ideal for crop consultants who work with clients, allowing them to be certified in handling data using SMS software. We’ve even had some more progressive end-users attend this training as well.

“So why is this important? Although I do not want it to seem like you have to have training to use an Ag Leader product (that is far from the case), I want to let your readers know its available as a resource. One of the largest benefits is the opportunity to interact with other growers and learn about how they use Ag Leader products,” she says.

Topcon Talks at AG CONNECT Expo

Chuck ZimmermanAg Connect Expo, Audio, Equipment

Here’s another story by our Joanna Schroeder from the floor of AG CONNECT Expo.

Topcon Precision Agriculture is a global company with a strong presence in the U.S., Australia, New Zealand and South Africa and is growing in Europe. One of their most popular products is the AGI-3 receiver. This system not only picks up GPS satellites, but also receives information from Galileo, the European satellite and Glonass, the Russian satellite said Michael Gomes, the company’s Director of Global Strategic Alliances, during the AG CONNECT Expo.

TopconThe most unique aspect of this precision ag technology is that the receiver can steer the tractor and I asked Gomes why this was advantageous to a farmer. He explained that being a farmer is economically hard. Input costs keep rising whereas commodity prices are not neccesarily increasing so farmers are squeezed for profit. So, he continued, products like the AGI-3 are tools for efficiency.

“What they allow you to do is get more productivity out of the asset. When you put in an auto steering system on a tractor it is not uncommon to get double hours. Now you can get day and night repeatability,” said Gomes. This also allows farmers to go through re-tooling and ultimately a farmer can farm more acres at a lower cost per acre.

The AIG-3 works directly with steer ready tractors but if a farmer doesn’t have one, he can use the AES25 which in essence, gives the farmer a steer-ready tractor.

AG CONNECT Expo Photo Album

Listen to my interview with Michael here.

Leica Geosystems miniMOJO

Chuck ZimmermanAg Connect Expo, Audio, Equipment, Leica Geosystems

Leica GeosystemsMost any photographer will know the Leica name. Oskar Barnack created a small 35mm camera back in 1925 that pretty much changed the way we look at things. What a lot of people are now learning about Leica is that they’re into precision agriculture technology in a big way. The company has three distinct divisions and the one on display at AG CONNECT Expo was Leica Geosystems. It was there that I met with Rob Kiernan, Global Sales & Marketing Manager.

Rob says that since they come from the optical business they’re basically a measurement company that has moved into GPS and that has led them into agriculture. At the show he says they’re promoting their mojoRTK which was launched in early 2008. He thinks they’re just now hitting their stride with the product. Service has been one of their priorities and they offer Virtual Wrench which allows the operator to get help without leaving the cab using mobile phone technology. The newest addition to their product lineup is their mojoMINI which does field guidance as well as standard navigation and will be available starting in February. You can see the unit on the display in the photo.

You can listen to my interview with Rob below:

AG CONNECT Expo Photo Album

No-Till Precision Products of the Year

Cindy ZimmermanEquipment, Farmers, Fertilizer, General

No-Till Farmer recently announced the top No-Till Products of 2009 according to a poll by readers, and the overall winner was Precision Plantings Keeton Seed Firmer.

The Keeton Seed Firmer was voted the top no-till product in the Planter/Drill Attachments category and was among 11 finalists entered in the overall Product of the Year voting. Precision Planting, the manufacturers of the Keeton Seed Firmer, also captured a second award when its 20/20 SeedSense planter monitor system captured the most votes in the Precision Tools category.

The awards were presented at the Annual National No-Tillage Conference last week in Des Moines. Here is a complete list of winners:

o No-Till Product of the Year: Keeton Seed Firmer, Precision Planting.

o Fertility: Agrotain, Agrotain International. Honorable Mention: Avail and NutriSphere-N, SFP.

o Fungicides: Headline, BASF. Honorable Mention: Quilt, Syngenta; Stratego, Bayer CropScience.

o Insect Protection: YieldGard VT Triple, Monsanto. Honorable Mention: Herculex, Dow AgroSciences and Pioneer; Warrior, Syngenta.

o No-Till Equipment: 3600 Twin-Line Planters, Kinze Mfg. Honorable Mention: Early Riser planters, Case IH; YP2425 Yield Pro planter, Great Plains Mfg.

o Planter/Drill Attachments: Keeton Seed Firmer, Precision Planting. Honorable Mention: Martin-Till WA1360 floating row cleaner, Martin Industries; 20/20 Airforce System, Precision Planting.

o Precision Tools: 20/20 SeedSense, Precision Planting. Honorable Mention: EZ-Guide 250 Lightbar System, Trimble Navigation; SmartBoom automatic boom system control, Raven Industries.

o Residue Management: Bt Crusher, Calmer Corn Heads. Honorable Mention: The Chaff Spreader, Spreader Inc.; 600C corn head, Deere.

o Seed Treatment: Poncho, Bayer CropScience. Honorable Mention: CruiserMaxx, Syngenta.

o Application Equipment: Patriot 3330 Sprayer, Case IH. Honorable Mention: 47/4830 sprayer, John Deere; RoGator sprayer, AGCO; Apache AS715 sprayer, Equipment Technologies.

o Strip-Till: Blu-Jet Strip-Till unit, Thurston Manufacturing. Honorable Mention: 2510S Strip-Till Residue Master, John Deere; Pluribus Strip-Till unit, Dawn Equipment.

o Weed Control: Roundup PowerMAX, Monsanto. Honorable Mention: LibertyLink with Ignite herbicide, Bayer CropScience; Touchdown herbicide, Syngenta; Genuity Roundup Ready 2 Yield, Monsanto.

Ag Leader AG CONNECTing

Chuck ZimmermanAg Connect Expo, Ag Leader

Ag Leader TechnologyOne of the exhibits I visited at AG CONNECT Expo last week is Precision.AgWired.com.com sponsor, Ag Leader Technology. Mike Olson, Sales and Support Manager, was on the floor interacting with attendees when I stopped by.

The Ag Leader booth was one of the ones displaying the “New Product” banner. I asked Mike what was new. He says there have been several new products released recently by the company including their new INTEGRA display. The 12.1 inch screen combines the operation control options Ag Leader is known for, with a built-in full-featured steering and guidance system including an on-screen lightbar.

Mike says most of the growers he spoke with know they need to implement precision technology but are asking questions about how they can use it in their operation.

You can watch or listen to my interview with Mike below:

AG CONNECT Expo Photo Album

Satshot Offers Online GIS System

Chuck ZimmermanAg Connect Expo, Equipment

This story was prepared by ZimmComm reporter, Joanna Schroeder.

During the AG CONNECT Expo last week, I spoke with Nathan Faleide, sales and marketing for Satshot. The company offers a GIS online system for the agricultural industry that handles and manages satellite imagery and other data for use in variable rate technology with a fertilization, seed and chemical all-in-one online mapping system. The system can be managed from anywhere in the world with online access.

SatShotI asked Faleide what types of information a grower who uses this precision ag technology would see and he explained, “What the imagery works out is the vegetative biomass or the vegetative reflectiveness of the plant which correlates to yield and productivity in the field.”

This imagery, said Faleide, shows the higher points of the growth yield potential or lower points that don’t yield as much. Ultimately, this is an advantage because farmers can focus on areas with higher yield potential and put less inputs on areas with lower yield potential, increasing the productivity and profit of the grower.

The company also provides a worldwide elevation model and when combined with their other technology can, “really pinpoint the best areas in the field to maximize efficiency,” said Faleide.

AG CONNECT Expo Photo Album

Listen to my interview with Nathan here.

Visiting With Trimble at AG CONNECT Expo

Chuck ZimmermanAg Connect Expo, Trimble

Here’s the next installment of our coverage from AG CONNECT Expo which was held last week in Orlando, FL. ZimmComm’s Joanna Schroeder was on the floor talking to precision ag companies and we’ll be featuring stories throughout the week. Here’s her story from visiting with Trimble.

When Trimble launches a new product it’s available worldwide and this week Trimble will be launching several new products. I tried to coerce Guillermo Perez-Iturbe, the regional manager for Latin America, to give me a scoop during the AG CONNECT Expo, but he held out. Good for Trimble – bad for me.

Today, the company has a suite of precision ag products available including GPS guidance systems. One of their new products is the EZ-Steer assisted steering system which takes over the steering while the farmer focuses on steering, spraying and more. There are three versions of the EZ-Steer system including the AgGPS FmX Integrated Display. This display has 3D land leveling capabilities and the technologies in the pipeline will add even more options to the current products.

In the past year, Trimble has acquired several key companies in order to, “close the cycle of the ag precision space,” said Iturbe. The company has a worldwide presence and Iturbe noted that other countries are in very different places in their adoption of precision ag technologies.

The Trimble Team: Sergio Lucas, Vilson Hansen, Guillermo Perez-Iturbe and Rafeal Bull

The Trimble Team: Sergio Lucas, Vilson Hansen, Guillermo Perez-Iturbe and Rafeal Bull

For example, Argentina started precision farming 14 years ago with lightbars and has yet to adopt the higher levels of precision technology while Mexico has adopted the most advanced precision ag technology available but doesn’t use something as simple as a lightbar.

Today, Trimble is working with its customers to better help them identify the best precision ag technologies for their farms, and this is important to the company because they understand that no farmers’ operations are the same.

Listen to my Precision.AgWired.com exclusive interview with Guillermo Perez-Iturbe here.

Learn How CORS Network Can Fit Precision Farming

Kurt LawtonAg Leader, Education, GPS, Guidance, Insights Weekly, Satellite

Insights WeeklyTo give you a better understanding of the CORS (Continuously Operating Reference Stations) Network, Bill Cran, GPS & Guidance Product Specialist at Ag Leader Technology, answered our questions about its use in precision agriculture.

1. Why should a grower consider the CORS network and technology?
• CORS is a service provided by some states, and in most cases is provided free or at a very low cost.
• CORS allows a user to have access to an RTK level correction almost anywhere in the state’s network as long as they have cellular access
• Rapidly becoming accepted at the end user level.
• Companies are adopting this new technology and producing hardware that will take advantage of it.
• Allows growers to have an RTK signal over a larger distance—to cover farms that may be spread out over 20+ miles. A traditional RTK base station would not cover this large of an area without moving the base station or using repeaters.

2. How does it work and what are the pros and cons of this technology?
• CORS is a network of base stations, strategically located throughout participating states. Position information is fed back to a central server where it is broadcast over the internet to anyone with a login.
• A user can create an account with the state and using an internet-enabled device, begin streaming the data to their RTK capable GPS receiver.
• Pro: CORS provides statewide RTK coverage.
• Pro: This service (from the state) is usually free or at a very low yearly cost. Iowa, for example, provides this service free of charge.
• Pro: More states are recognizing this technology and have plans to add a network if one is not already in place.
• Pro: In Iowa, base stations are Glonass capable, which provides better satellite coverage during times of the day when the US GPS satellites may not be enough (5 are required for an RTK fix). The rover receiver would also need to be capable of Glonass to take advantage of this.
• Con: Signal reception is dependant on cellular coverage and limited by the cellular data plan.
• Con: Since the signal is controlled by the state, there is always risk of outages that may not be fixed until the next business day. This is not very common, but it can happen.

3. How can a cell phone signal truly deliver RTK-correction accuracy? Or can I get any level of accuracy? And do I need another cell phone and use package?
• A cell phone with a data plan can use an application to configure the login information and begin streaming data.
• Most Smartphone’s are capable of doing this, but the user should check with their provider.
• Using the CORS technology, you can only stream RTK level accuracy at this point.
• Most users will have a dedicated cell phone or air card that will be used to stream data.
• In general, voice calls take priority over data, so if you are using a personal cell phone to also stream data, you run the risk of drops and disconnects when you receive a voice call.

4. Do I still need to keep my current GPS-corrected signal? What happens if the CORS signal gets dropped?
• If you are using OmniSTAR as your differential signal, you can upgrade a capable receiver to RTK level and use it with the CORS network.
• The receiver must be RTK capable in order to be used with a CORS network.
• The user should not have to keep the OmniSTAR subscription as a backup
• With the Ag Leader ParaDyme, if signal is dropped briefly, the system will continue to steer the vehicle and provide GPS until the connection is regained.
• ParaDyme also uses a “flex” technology that will drop back to the next most accurate differential signal until the CORS connection is regained. This allows the system to keep steering, without affecting accuracy. Since this transition happens gradually, the user does not see any position jumps in the field or with their steering system.
• ParaDyme will automatically try to reconnect if a signal drop is detected.

5. What does Ag Leader offer for hardware to use the CORS network and what are all the costs associated with using a CORS signal?
• Ag Leader offers the new ParaDyme roof array that uses a built-in cellular modem to connect to the CORS network and stream RTK data.
• This allows the user seamless access to the CORS signal with one piece of hardware, no additional cell phones, laptops or any other extra hardware in the cab.
• The ParaDyme user interface allows the user to configure the login information and select which of the CORS network data streams they want to use.
• The ParaDyme uses a CDMA (Code Division Multiple Access) modem that will allow the system to access any CDMA cellular tower (both Verizon and US Cellular use CDMA)
• Using the CDMA modem allows access to more cellular towers and better cellular coverage. CDMA is a digital signal, and it has been around since the early 90’s and is up to 15 times faster than analog technology
• Ag Leader offers a monthly access plan for $300/month. This provides a truly unlimited data plan with no worry of going over your monthly limit and incurring additional charges. It also allows the user to go month-to-month as their situation allows. Not everyone is probably going to use the network 365 days a year.
• Ag Leader also offers discounted 3 and 10 month plans at $750 and $1500 respectively. This gives the user more flexibility to get the work done within their timeframe.

6. How do I get started with setting up a CORS signal?
• First, contact the DOT in your state and see if they have a CORS network or are planning one. Here is an example map of Ohio.
• Second, get access to the network by creating an account. Most states with CORS networks allow you to do all this online. Check your states DOT website for more information.
• Third, configure your hardware, like ParaDyme, using the account information you get from your state DOT. An Ag Leader Dealer will be able to help with any setup questions.
• Finally, connect to the network and enjoy RTK level accuracy without being tied to the traditional base stations distance limits.
• Traditional 900 MHz base stations generally have a limit of 6 miles, line of site. A CORS network generally does not have limits on distance because there are base stations installed and covering the whole state.

Slingshot From Raven at AG CONNECT Expo

Chuck ZimmermanAg Connect Expo, Audio, Internet, Raven

Raven Ryan MolitorPrecision agriculture technology is on display all over the AG CONNECT Expo show floor. I don’t think I’ve seen quite so many exhibits outside of a show dedicated to this growing technology application. Raven Industries is one of the companies exhibiting something new here at the show.

I spoke with Marketing Manager, Ryan Molitor,about Slingshot. He says Slingshot represents a breakthrough in connectivity, online services and hardware. It can deliver advanced RTK correction signal technology and high speed internet using wireless in the cab.

You can listen to my interview with Ryan below:

AG CONNECT Expo Photo Album