Visiting With Trimble at AG CONNECT Expo

Chuck ZimmermanAg Connect Expo, Trimble

Here’s the next installment of our coverage from AG CONNECT Expo which was held last week in Orlando, FL. ZimmComm’s Joanna Schroeder was on the floor talking to precision ag companies and we’ll be featuring stories throughout the week. Here’s her story from visiting with Trimble.

When Trimble launches a new product it’s available worldwide and this week Trimble will be launching several new products. I tried to coerce Guillermo Perez-Iturbe, the regional manager for Latin America, to give me a scoop during the AG CONNECT Expo, but he held out. Good for Trimble – bad for me.

Today, the company has a suite of precision ag products available including GPS guidance systems. One of their new products is the EZ-Steer assisted steering system which takes over the steering while the farmer focuses on steering, spraying and more. There are three versions of the EZ-Steer system including the AgGPS FmX Integrated Display. This display has 3D land leveling capabilities and the technologies in the pipeline will add even more options to the current products.

In the past year, Trimble has acquired several key companies in order to, “close the cycle of the ag precision space,” said Iturbe. The company has a worldwide presence and Iturbe noted that other countries are in very different places in their adoption of precision ag technologies.

The Trimble Team: Sergio Lucas, Vilson Hansen, Guillermo Perez-Iturbe and Rafeal Bull

The Trimble Team: Sergio Lucas, Vilson Hansen, Guillermo Perez-Iturbe and Rafeal Bull

For example, Argentina started precision farming 14 years ago with lightbars and has yet to adopt the higher levels of precision technology while Mexico has adopted the most advanced precision ag technology available but doesn’t use something as simple as a lightbar.

Today, Trimble is working with its customers to better help them identify the best precision ag technologies for their farms, and this is important to the company because they understand that no farmers’ operations are the same.

Listen to my exclusive interview with Guillermo Perez-Iturbe here.