ASTA Announces Educational Website

Kelly Marshall

The American Seed Trade Association (ASTA) has announced a new, educational website, seedinginnovation.org. The organization hopes to provide answers to consumer questions like: What is plant breeding innovation? What do plant breeders do? And what could the latest breeding techniques like gene editing mean for the future of agriculture and our society? The new site offers informational videos, blog posts, …

Ag Group, ASTA, Website

Build a Better Tomato at ASTA Veggie & Flower

Kelly Marshall

There’s a chemistry to the flavor of food, says horticultural science professor Harry Klee, but most growers simply aren’t set up for the intense process of studying and improving the tomatoes they grow. That’s why Klee’s team at the University of Florida Institute of Food and Agricultural Sciences has been researching the chemicals that contribute to tomato flavor. “Most everyone …

ASTA, Audio, Vegetables

Epcot Flower and Garden Festival to Feature Seeds

Cindy Zimmerman

The 24th Epcot International Flower & Garden Festival will feature a special place of honor this year for that which makes it all possible – the seed! During the American Seed Trade Association (ASTA) 56th Vegetable & Flower Seed Conference this week at Disney’s Epcot Center, festival coordinator Eric Darden announced that they will feature an ASTA garden at this …

ASTA, Audio, seed

USDA Proposed Plant Breeding Rule Welcomed

Kelly Marshall

The American Seed Trade Association (ASTA) has been actively engaged with the U.S. Department of Agriculture in developing a rule regarding plant breeding innovation. The rule-making notice was officially released yesterday, and ASTA, along with other organizations like the National Corn Growers Association (NCGA), are pleased with the recognition of plant breeder’s history of safety and quality. “The farm and food value …

ASTA, Gene Editing, NCGA

Moving Forward with #ASTACSS Panel

Kelly Marshall

In this week’s mini series we’re bringing you the “Glancing Back and Moving Forward in a Rapidly Changing Industry” session from ASTA CSS, featuring Sonny Beck, founder of Beck’s Hybrids, Paul Schickler of DuPont Pioneer, and Jon Leafstedt from Kincannon and Reed.  Today’s segment features the Q&A from the event, covering tough topics like talent strategy, keeping a vision for …

Agribusiness, ASTA, Audio

Talent in the Workplace from #ASTACSS

Kelly Marshall

Kincannon & Reed is an executive search firm specializing in finding employees for the food and agriculture industry, making Managing Partner Jon Leafstedt a great choice for the ASTA CSS “Glancing Back and Moving Forward in a Rapidly Changing Industry” panel. If you missed the first two posts in this mini series, make sure and listen to Sonny Beck, Beck’s …

ASTA, Audio

Ninety Years of DuPont Pioneer at #ASTACSS

Kelly Marshall

Part two of the “Glancing Back and Moving Forward in a Rapidly Changing Industry” session from ASTA CSS brings us to Paul Schickler, President of DuPont Pioneer, but if you missed yesterday’s post with Sonny Beck, make sure and check that out too! DuPont Pioneer has a strong 90 year history, says Schickler, and that’s due in large part to …

Ag Group, ASTA, Audio, Dupont Pioneer

Sonny Beck: Glancing Back at #ASTACSS

Kelly Marshall

If you’re looking to learn from the best, it won’t get much better than this.  In this week’s mini series we’re bringing you the “Glancing Back and Moving Forward in a Rapidly Changing Industry” session from ASTA CSS, featuring Sonny Beck, founder of Beck’s Hybrids, Paul Schickler of DuPont Pioneer, and Jon Leafstedt with Kincannon and Reed. To begin the …

Ag Group, ASTA, Audio

Understanding New Plant Breeding Innovations

Cindy Zimmerman

Gene editing could be as revolutionary for plant breeders as cut and paste editing has been for the print industry. The American Seed Trade Association (ASTA) held a press conference at the recent CSS & Seed Expo in Chicago to talk about new innovations in the industry that have great potential. We already posted the audio from that press conference …

ASTA, seed, Video

Chromatin is Focused on #Sorghum

Cindy Zimmerman

One of the S’s in ASTA CSS stands for sorghum and one of the sponsors for this year’s American Seed Trade Association 71st Corn & Sorghum Seed Research Conference 46th Soybean Seed Research Conference and Seed Expo is a company that’s all about sorghum. “Chromatin is a sorghum-focused company – we only work in sorghum,” said Charles Miller, Chromatin vice …

ASTA, Audio, seed, Sorghum