USDA Studying Precision Ag

Cindy Zimmerman

John DeereResearchers at USDA’s Agricultural Research Service Cropping Systems and Water Quality Research Unit in Columbia, Missouri are studying which combinations of precision agriculture methods work best.

According to an article in the March 2007 issue of Agricultural Research magazine, researchers Newell Kitchen, Robert Lerch and Ken Sudduth are working to demonstrate how precision agriculture can be an economically viable tool for farmers.

The premise of precision agriculture systems is that farmers should tailor their management to fit specific areas of their farms instead of using a blanket treatment for everything. This means recognizing areas that have productivity and environmental problems and selecting the best solution for each one. The outcome is a system that increases profitability and conserves environmental resources.


Plenty of scientists are investigating the benefits of precision agriculture, but only a few are using an integrated approach, says soil scientist Newell Kitchen.

“Many scientists look at one variable, whereas we examine the interaction of many variables. We’re evaluating the system’s effects on production, profitability, and environment,” he says. This approach lets them assess, modify, and evaluate the effectiveness of integrated precision agriculture management practices.

Lots of great information in this article and more to come!

Education, General, Research

Precision Ag on RFD-TV

Cindy Zimmerman

Jeff Kaiser Want to find out more about precision agriculture in living color? You can on March 19th at 8 pm Eastern.

Tune in to RFD-TV “Live” with John Deere and learn how easy it can be to put today’s precision ag technologies to work in your operation.

They will take a look at some of the common misconceptions surrounding precision ag technologies and show you how these time, labor and money-saving technologies can be incorporated into a wide range of farming operations.

Plus, you can call in and visit with a panel of experts who will answer your precision farming questions.

Don’t miss “Precision Farming – It’s not for me, is it?”, hosted by Farm Broadcaster Max Armstrong on RFD-TV “Live” with John Deere – Monday, March 19th at 8 p.m Eastern.

Education, General, Media Room

The Precision Ag Minute

Cindy Zimmerman

Precision MinuteThis Precision Ag Minute is about how John Deere’s AutoTrac system is a good investment.

Peter Shinn with Brownfield Network talked to Burt Heinrick of Texas about how the system helped him see immediate results. “In today’s time in agriculture, we can’t mess around too much. We gotta get ‘er done,” says Heinrick.

You can listen to the latest Precision Ag Minute here: Listen to MP3 Precision Ag Minute 3 (1 min mp3)

Audio, Equipment, General, Media Room, Precision Ag Minute

OptiGro Sound Bite

Cindy Zimmerman

Jeff Kaiser Jeff KaiserHere is a short sound bite, courtesy of Cyndi Young with Brownfield Network, that explains the advantage of John Deere’s OptiGro System for corn and wheat growers in less than 30 seconds. Jeff Kaiser with John Deere’s Agri Services does the explaining.

“The real difference is getting an image when you want it and getting it quickly after it’s taken,” Jeff says. “You can order it on Monday, get it back on Wednesday. You can have a sprayer in there Wednesday afternoon spraying nitrogen on the crop if you need to.”

Cyndi interviewed Jeff at the Commodity Classic in Tampa. Listen to MP3 Jeff Kaiser (:30 mp3)

Audio, Commodity Classic, Farm Broadcast Reports, General, Media Room

Precision.AgWired.com With Sprayers

Cindy Zimmerman

John Deere Sprayer The industry leader in sprayers is even better with precision technology.

The John Deere 4720 was on display at the 2007 Commodity Classic, pictured here with Craig Weynand, Division Marketing Manager for John Deere Sprayers. Weynand says the 4720 is their most popular sprayer, “This machine is really tailored to the corn and soybean producer in the Midwest and the cotton producer in the South.”

Precision technology like GreenStar™ AutoTrac assisted steering system and Swath Control Pro make the 4720 even more popular.

Swath Control Pro controls boom sections in the 4720 and 4920 Self Propelled Sprayers. Swath Control Pro utilizes Global Positioning System to turn boom sections on and off automatically, according to a coverage map where the operator and machine have previously applied product or created an internal or external boundaries that is not to be sprayed.

Listen to an interview with Craig about John Deere sprayers. Listen to MP3 Craig interview (5 min mp3)

Audio, Commodity Classic, Equipment, General, Media Room

Reports From Classic

Cindy Zimmerman

Randy Koenen The president-elect of the National Association of Farm Broadcasting sent in a couple of interviews he did at Commodity Classic about precision agriculture.

Randy Koenen of KTIC/KWPN/Rural Radio Network in West Point, Nebraska interviewed Laura Robson of John Deere AMS about the “Reach for the Stars” program.
Listen to MP3 Randy Interview with Laura (1:30 min mp3)

Randy also talked with Kyle Collins of John Deere AMS about Swath Control Pro.
Listen to MP3 Randy Interview with Kyle (2 min mp3)

Last, but not least, Randy talked about OptiGro with Deere’s John Mann.
Listen to MP3 Randy Interview with John (2 min mp3)

Audio, Equipment, Farm Broadcast Reports, General, Software

Soybean Grower Award for John Deere

Cindy Zimmerman

Borgman Award Deere and Company was honored for its support of the American Soybean Association at the organization’s annual banquet last week in Tampa. Accepting the award from ASA President Rick Ostlie (right) on behalf of John Deere was Don Borgman, director of Agricultural Industry Relations for John Deere’s North American operation.

Deere partnered with ASA on the “Reach for the Stars” contest to help U.S. soybean producers learn more about precision ag systems and how they fit into all types of operations. ASA announced the winners of that contest during the 2007 Commodity Classic last week.

ASA and John Deere will stay in contact with each winner during the year to learn about their experience with installation and utilization of their new precision ag system. ASA First Vice President John Hoffman, a soybean producer from Waterloo, Iowa says, “We are eager to learn how precision ag has brought more productivity to their farms, and will share this information in the future on ASA’s Web site www.SoyGrowers.com.”

Earlier this year, ASA mailed a packet of precision ag information to more than 1,400 growers in soybean production areas across the country. ASA and John Deere AMS personnel will also hold a series of regional grower education meetings this summer and next winter. Date and cities for the summer meetings will be announced in June.

Commodity Classic, Education, Equipment, General, Reach for the Stars

The Precision Ag Minute

Cindy Zimmerman

Precision MinuteThis Precision Ag Minute is about how yield monitors can help increase profits.

Peter Shinn with Brownfield Network talked to one Nebraska farmer about how grid sampling showed him how much his farm’s nutrient demands vary, which is helping him save money.

Find out more about John Deere’s Harvest Doc and Harvest Monitor here.

You can listen to the latest Precision Ag Minute here: Listen to MP3 Precision Ag Minute 2 (1 min mp3)

Audio, Equipment, General, Precision Ag Minute