Adoption Survey Sneak Peek

Talia GoesAgribusiness, Retailers, Trimble

Precision Ag Special Reports’ sister magazine CropLife, in cooperation with the Center for Food and Agricultural Business and Department of Agronomy at Purdue University with financial support from Trimble, have partnered to complete the 16th Precision Agricultural Survey. Sent to 2,500 agricultural retailers across the U.S., the survey looked at the use of precision technology and services at the retail … Read More

2012 ARA/AgGateway Technology Contest

Melissa SandfortAgribusiness, General, Retailers

About: The following products were nominated by the ag retail community via the ARA website to be presented during the ARA Annual Conference & Expo held November 27th – 29th in San Diego, CA. The product with the most votes by Friday, October 19th will receive 30 minutes to demonstrate their product during the Technology Breakout Session, a complimentary conference … Read More

New Survey Shows State of Precision Ag

Cindy ZimmermanResearch, Retailers

The CropLife/Purdue Precision Agriculture survey is back after taking a year off and revealing the latest precision trends. The survey, conducted this year by marketing consultant Dr. Linda D. Whipker and Purdue’s Dr. Bruce Erickson, was first conducted 16 years ago, when precision technologies were just entering the market. “After 16 years, the biggest change that has occurred is that … Read More

Precision Farming Hardware Training Builds Happy Customers

Kurt LawtonAg Leader, Dealers, Displays, Education, Insights Weekly, Retailers

During the hundreds of interviews I’ve conducted with farmers over the years for stories on precision farming tools, I’d have to say that every one of them has touched on the value of their local dealer. Without their set up, training and troubleshooting expertise, adoption of this technology would not be where it is today. To that end, I spoke … Read More

Iowa Power Farming Show Ready for 56th Year

Kurt LawtonAg Leader, Education, Events, Fertilizer, Guidance, Insights Weekly, Retailers, Software

The fourth largest indoor farm show in the country is prepping for it’s 56th annual show in Des Moines, Ia., on February 1-3. It continues to break attendance records now for seven years in a row, with around 19,000 attendees spread out among six floors in the three buildings that comprise the Iowa Events Center (Hy-Vee Exhibit Hall, Wells Fargo … Read More

Nebraska Ag Tech Conference Gears Up

Kurt LawtonEducation, Events, Guidance, Harvesting, Irrigation, Planting, Research, Resources, Retailers, Satellite, seed, Spraying, sustainability, University, USDA, Variable rate

Don’t miss the upcoming February 9-10 NeATA conference in Grand Island, Neb., as it promises a technology extravaganza, along with other valuable topics such as precision Nitrogen management, social media, building consumer trust and much more. The Nebraska Agricultural Technologies Association (NeATA), founded in 2001 by innovative Nebraska farmers, ranchers, agribusiness representatives and the University of Nebraska Extension, has compiled … Read More

Dealer Goes Mobile With Precision Farming Education

Kurt LawtonDealers, Education, Events, Retailers

Educating growers on efficient use of precision agriculture technology was the idea behind a mobile classroom that is hitting the road for Hoober farm equipment dealership, according to a recent story in Lancaster Farming. Hoober Inc., a farm equipment dealer with stores in Pennsylvania and Delaware, recently completed work on a precision ag training center that will go on the … Read More

Precision Agriculture and Precision Communications from Retailers

Kurt LawtonAg Leader, Dealers, Education, Equipment, Retailers, Trimble

As most growers involved in precision farming technology will tell you, the value of their local retailer and its technicians is priceless when it comes to installation, upkeep and troubleshooting. Is your precision ag retailer delivering on your needs? One such example of precision efforts and communications can be found in Iowa at HTS Precision Ag Solutions, with locations in … Read More

Powerful Software and Good Data Drives Better Decisions

Kurt LawtonAg Leader, Data Collection, Fertilizer, Insights Weekly, Research, Retailers, Software, Variable rate

What if you had good solid data that could be correlated and optimized for fertility, seeding rate, hybrid/variety type, and crop inputs—all by different management zones—for every field you farm? To that end, I spoke today with John McGuire, owner and tech guru of Simplified Technology Services in Montpelier, Oh., who is helping growers in northwest Ohio figure out their … Read More

New Variable-Rate Prescription Software Service

Kurt LawtonCompany Announcement, Dealers, Fertilizer, Planting, Retailers, Software, Spraying, Variable rate

Designed for dealers, crop consultants and other ag professionals, new FieldRx is a web-based precision farming engine that creates customized site-specific recommendations for any crop. Just in time to begin soil sampling in preparation for the 2011 growing season, FieldRx is bringing crop consultants and agricultural dealers a more user-friendly program for writing custom fertilizer prescriptions. Designed by ag professionals … Read More