Precision Farming Hardware Training Builds Happy Customers

Kurt LawtonAg Leader, Dealers, Displays, Education, Insights Weekly, Retailers

Insights WeeklyDuring the hundreds of interviews I’ve conducted with farmers over the years for stories on precision farming tools, I’d have to say that every one of them has touched on the value of their local dealer. Without their set up, training and troubleshooting expertise, adoption of this technology would not be where it is today.

To that end, I spoke yesterday with Andy Boyle who is training coordinator at Ag Leader Technology. They are currently holding dealer trainings at “Ag Leader Academy” at their great facility in Ames, Iowa. “Our U.S. and International dealers truly enjoy this meeting, as it keeps them up-to-date on all of our hardware, so they are truly prepared to help educate and serve their customers,” he says.

During these trainings, dealers partake in 100-, 200- and 300-level classes on displays (INTEGRA, EDGE), on applications like DirectCommand and SeedCommand, on the auto steering capabilities of ParaDyme and OnTrac2 and much more.

“Much of our training is hands-on so dealers get the feel for how everything works, and how to troubleshoot issues that can arise,” Boyle says. “Our showroom has a fully-operational sprayer, spinner-spreader and planter so we can actually calibrate and troubleshoot equipment. And we have four tractors equipped with mechanical and hydraulic steering systems so dealers get drive time training as well.”

CUSTOMERS BENEFIT. Thanks to this intensive hands-on training, these dealers take this knowledge and conduct around 40 training sessions to benefit their customers and prospects during February, March and April in Indiana, Illinois, Iowa, Minnesota, Michigan, Nebraska, Ohio, South Dakota, Wisconsin and Canada (see the link below for current list of sessions).

“The dealers focus their customer training on all the how-to information growers need, which is also a great refresher to prepare for the upcoming spring season. They walk through set-up of all equipment to prepare for spring field work, as well as review all operations while in the field,” he adds.

Cost to growers is $25 per session, which includes a meal. To register for a training session (see the link below) call 515-232-5363, ext. 6205.

Visit these links for more information:

Customer Training Sessions

Ag Leader dealer locator