Dealer Goes Mobile With Precision Farming Education

Kurt LawtonDealers, Education, Events, Retailers

Educating growers on efficient use of precision agriculture technology was the idea behind a mobile classroom that is hitting the road for Hoober farm equipment dealership, according to a recent story in Lancaster Farming.

Hoober Inc., a farm equipment dealer with stores in Pennsylvania and Delaware, recently completed work on a precision ag training center that will go on the road to provide farmers with knowledge and training.

“Instead of farmers having to come to us, we’re going to the farmers,” said Scott Hoober, product support manager. “What we have done is create a mobile classroom to help farmers understand how to get the most from precision farming technology.

“The use of this technology has just exploded the past several years and it’s reached the point where training is needed to effectively operate the equipment,” Hoober said. “There’s so much this technology can do that many farmers may not fully understand the complete capabilities of their precision ag equipment.”

The climate controlled mobile education center provides a comfortable classroom setting that Hoober believes will enable farmers to feel more comfortable and confident with the technology.

“We believe this kind of essential training is going to help our customers save time because they will then be familiar with the equipment and will be able to, in many cases, make adjustments and corrections when needed themselves,” Hoober said. “That helps them be more productive, and that’s what matters most.”

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