Soybeans Hit the Road with Goodyear

kelly marshall

The United Soybean Board (USB) and Goodyear made an exciting announcement at the Farm Progress Show yesterday.  Together they are introducing the new Assurance Weather ready tire, made possible with soybean oil. “The launch of new, innovative products to meet the ever increasing demands of our customers allows us to showcase our latest technology developments and that leads me to …

AgWired Precision, Audio, Soybean, USB

USB Names Ruhland as New CEO

cindy zimmerman

The United Soybean Board (USB) has named Polly Ruhland as the new chief executive officer (CEO) of the checkoff organization, effective November 1, replacing retiring John Becherer. Ruhland has served as CEO of Cattlemen’s Beef Board since 2011. “Polly exceeded all of the attributes for what we as a board were looking for in a new CEO to lead us …

AgWired Animal, AgWired Precision, CBB, Soybean, USB

Soybean Board Preserving Tech at #Classic17

Kelly Marshall

The United Soybean Board created Take Action as a program to fight against herbicide resistant weeds. The program has been successful, with positive collaborations and progress being made. Now they’re announcing an expansion to include not only resistant weeds, but fungicide resistance in soybeans as well. “Now really is the time to take action and inform people and educate people …

Ag Group, Audio, Commodity Classic, Fungicides, USB

SARL Leaders Explore CommonGround Approach

Kelly Marshall

CommonGround volunteer Dawn Caldwell from Edgar Nebraska recently addressed the State and Ag Rural Leaders (SARL),informing them how the program connects farm women with urban and suburban women with concerns about food, farming and ranching. Caldwell was part of a panel and focus group that came together to help attendees better understand both consumer concerns and ways to better communicate …

Ag Group, NCGA, USB

CommonGround Celebrates Six Years

Kelly Marshall

CommonGround is celebrating its sixth year of connecting urban and suburban women with farm women who wish to tell the story of agriculture. The program, supported with checkoff dollars from the National Corn Growers Association of and the United Soybean Board, began with 15 female farmer volunteers from five states. Now the program boasts nearly 200 farm women from 19 …

Ag Group, NCGA, USB, Women

#NAFB16 Amplifies United Soybean Board Message

Kelly Marshall

Ron Ohlde, Director of the United Soybean Board, came to the National Association of Farm Broadcasting Trade Talk event to get the word out about the work being done on behalf of soy growers. The United Soybean Board handles the Checkoff dollars, and Ohlde and the team there are committed to making investments that give producers the best return on …

Ag Group, NAFB, USB

CommonGround Earns Honors at NAMA

Kelly Marshall

The National Agri-Marketing Association recognized the advocacy group, CommonGround during their National Awards Ceremony. The group won first place in the Social Tactic category, as well as Best of Show- Digital and the first-ever NAMA Grand Champion award for their video, “Ask a Farmer.” Their newly redesigned website also won first place in the Website Directed to Consumers category. CommonGround …

Ag Group, NCGA, USB

Soybean Growers Look Beyond the Elevator

Jamie Johansen

The United Soybean Board (USB) invites soybean farmers with a desire to take a look at their customers beyond the elevator and to learn more about the soy checkoff’s role in marketing U.S. soy, to take part in their See for Yourself program. Tina Holst, Chilston, Wisconsin soybean farmer, took advantage of this opportunity last year and I caught up …

Ag Group, Audio, Markets, Soybeans, USB

Common Ground Connects Consumers to Farmers

Kelly Marshall

Before Storm Jonas rolled in over the weekend I had the opportunity to attend the national Common Ground conference in Washington D.C. The event, sponsored by the United Soybean Board and the National Corn Growers Association, was created to help farm women learn how to better communicate with urban women about the safety and security of their food. “The ideas …

Ag Group, Events, NCGA, USB, Women

USB Brings Sustainability Tool to IL and IN

Kelly Marshall

The United Soybean Board (USB) and Conservation Technology Information Center (CTIC) are beginning a new project to help soy growers in Illinois and Indiana improve sustainability. Field to Market: The Alliance for Sustainable Agriculture’s Fieldprint® Calculator is a software tool that allows users to see where their operation needs changes and how their farm can improve sustainability and greater efficiency. …

Ag Group, CTIC, Soybeans, sustainability, USB