Deere Wins Fight to Protect Green and Yellow

cindy zimmerman Leave a Comment

It’s not easy being John Deere green – or yellow – especially if you are another equipment manufacturer.

A U.‍S. District Court in Kentucky this week ruled in favor of Deere & Company protecting the use of the trademark green and yellow color combination on John Deere agricultural equipment. The court decision permanently bans the use of the John Deere colors by FIMCO, Inc., a South Dakota company that manufactures and markets agricultural sprayers under the “Ag Spray Equipment” brand name.

The lawsuit asserted that FIMCO’s green and yellow equipment infringed on Deere’s trademark for the color combination. Deere also claimed that use of the colors by another manufacturer confuses the public as to where the product originated and dilutes the value of the John Deere brand.

The court ruled that John Deere’s green and yellow color combination qualified as a “famous” trademark since as early as the late 1960s and that FIMCO intentionally chose green and yellow to create an association with the John Deere brand. The court also found that FIMCO’s use of green and yellow was likely to cause confusion among purchasers as to whether its agricultural equipment was manufactured by or endorsed by John Deere.

AgWired Precision, John Deere

GAP Report Says Ag Productivity Growth Too Slow

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The Global Harvest Initiative 2017 GAP report was released Wednesday at the World Food Prize symposium in Des Moines, and for the fourth straight year it shows that global agricultural productivity growth is not accelerating fast enough to sustainably feed the world in 2050.

“If agricultural productivity growth continues to decline, there will be significant ramifications for the economic vitality and environmental sustainability of food and agriculture systems. Farmers in low-income, food-deficit countries will use more land and water to increase their output, straining a natural resource base already threatened by extreme weather events and climate change,” said Margaret Zeigler, executive director of GHI.

The report finds the rate of agricultural productivity growth for low-income countries is only 1.24 percent annually – a decline from 1.5 percent in 2015 and 1.31 percent in 2016. GHI says global agricultural productivity must increase by 1.75 percent annually to meet the demands of nearly 10 billion people in 2050.

Doyle Karr, DuPont Biotechnology Public Policy director and chair of the GHI Board of Directors, says U.S. farmers are concerned about a number of issues that could impact their productivity, including consumer concerns about food production. “The global agriculture sector must renew our commitment to engage in dialogue with consumers through active conversation and collaboration. Farmers and consumers share the same goals, but often there is an information gap between them,” said Karr.

AgWired Precision, Food, World Food Prize

Precision Ag Bytes 10/18

kelly marshall Leave a Comment

  • The Farm Foundation Forum on Wednesday, November 1 will explore the forces that drive soil and water conservation on farms today. It will begin at 9:00 a.m. at the National Press Club in Washington D.C. Register to attend in person or online.
  • Wingtra, a drone company fast becoming an industry favorite for its aerial data collection, has formed a partnership with Pix4D.  The relationship will provide end-to-end solutions including 2D map and 3D model construction from aerial data, and will offer Wingtra’s users the entire Pix4D software suite.
  • U.S. Environmental Protection Agency Administrator Scott Pruitt has appointed Jim Gulliford of Missouri as regional administrator for Region 7. Mr. Gulliford will oversee environmental protection efforts in: Iowa, Kansas, Missouri, and Nebraska.
  • Partnership for Ag Resource Management is pleased to announce that 62 Great Lakes Basin ag retailers participating in the program reported 2016 sales of products and services like variable rate technology that help keep phosphorus fertilizer on cropland and out of waterways.  Variable rate phosphorus application in the Sandusky River Watershed increased 19% last year, from 51% to 70% of acreage serviced by participating ag retailers.
  • Jeremy Peters, chief executive officer of the National Association of Conservation Districts, has earned the Center for Behavioral and Experimental Agri-Enveironal Research (CBEAR) prize for Agri-Environmental Innovation.

SaveSaveSaveSave

AgWired Precision, Precision Ag Bytes

BASF Executives Discuss Bayer Acquisition

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BASF Crop Protection business executives held a conference call with reporters Tuesday to discuss the agreement announced last Friday to purchase significant Bayer assets in the largest deal of its kind in history.

The $7 billion deal includes Bayer’s global glufosinate-ammonium non-selective herbicide business, seed businesses for canola hybrids in North America under the InVigor® brand using the LibertyLink® trait technology, oilseed mainly in European markets, cotton in the Americas and Europe as well as soybean in the Americas. The transaction also includes Bayer’s trait research and breeding capabilities for these crops and the LibertyLink® trait and trademark. In addition, over 1,800 Bayer employees will transfer to BASF, in addition to corporate, manufacturing and research facilities in Germany, the United States, and Canada, the Americas and Europe.

Listen to Paul Rea, Senior Vice President BASF Crop Protection North America, and BASF U.S. Crop VP Scott Kay give an overview of the acquisition and answer reporter questions. Paul Rea and Scott Kay, BASF

AgWired AgNewsWire, AgWired Precision, Audio, BASF, Bayer

Secretary Perdue in Europe

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USDA secretary Sonny Perdue greets Pope Francis with FAO Director-General José Graziano da Silva

U.S. Secretary of Agriculture Sonny Perdue has been on a whirlwind trip around Europe for the past several days, starting with meetings in London before taking part in the G-7 ministerial, taking part in World Food Day in Rome and meeting Pope Francis yesterday, and concluding his trip today in Madrid.

“It’s been a very productive trip,” said Perdue during a media conference call this morning. “We’ve had …very frank and direct discussions about some of the restrictions the EU has placed.”

Listen to his opening statement here: USDA Secretary Perdue from Europe

On the call, Perdue answered reporters’ questions about issues such as the this morning’s announced rollback of Grain Inspection, Packers and Stockyards Administration (GIPSA) rules, European trade, and NAFTA. Secretary Perdue answers reporter questions

AgWired AgNewsWire, AgWired Animal, AgWired Precision, Audio, GIPSA, trade, USDA

Bayer Proves Strong Commitment to Cotton

carrie muehling Leave a Comment

With lots of things going on in the cotton industry, Bayer is reinforcing its overall commitment to cotton. The company recently opened a new Cotton Breeding Station in Lubbock, and hosted its 2017 Showcase Plot Tour there. The new facility provides a place for the breeding group and trade development group to collaborate at the same site, allowing them to drive innovation more quickly.

“We’ve got the traits growers need, we’ve got the seed treatment packages and we’ve got all these harvest aids and a variety of things that we can just pull this whole thing together and really help the grower achieve their goals at the end of the year,” said Jason Wistehuff, Bayer Cotton Product Manager for North America.

Wistehuff said in field trials continue to provide the basis of the cotton breeding program, with areas like water use efficiency targets for future improvements.

Listen to Chuck’s interview with Jason Wistehuff here: Interview with Jason Wistehuff, Bayer

AgWired Precision, Audio, Bayer, Cotton

EPA Announces New Dicamba Rules

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The Environmental Protection Agency has announced new requirements for the use of dicamba formulations “over the top” to further minimize the potential for drift when applying to dicamba-tolerant soybeans and cotton.

EPA worked worked with impacted states and land-grant universities, as well as Monsanto, BASF and DuPont on measures that will allow farmers to make informed choices for seed purchases for the 2018 growing season.

Label changes that impose additional requirements for “over the top” use of these products next year include classifying the products as “restricted use,” permitting only certified applicators with special training, and those under their supervision, to apply them and requiring farmers to maintain specific records regarding the use of these products to improve compliance with label restrictions. Other restrictions include limiting applications to when maximum wind speeds are below 10 mph (from 15 mph), reducing the times during the day when applications can occur, including tank clean-out language to prevent cross contamination, and enhancing susceptible crop language and record keeping with sensitive crop registries.

American Soybean Association president Ron Moore of Illinois was encouraged by EPA’s label changes to allow farmers to continue to utilize this important tool while also working to protect and prevent damage to non-dicamba tolerant crops. “Moving forward, ASA looks forward to working with EPA, states, manufacturers and our farmers to implement these changes while also seeking the root cause of this issue so new technologies can be used in years to come,” said Moore.

AgWired Precision, ASA, BASF, Cotton, Monsanto, Soybean

Bayer Agrees to Sell Selected Crop Science Businesses to BASF

chuck zimmerman Leave a Comment

I didn’t see this one coming. Just learned of this announcement and it’s a big one. I’m sure we’ll have more to come. From the Bayer website today:

In light of the planned acquisition of Monsanto, Bayer has signed an agreement to sell selected Crop Science businesses to BASF for EUR 5.9 billion. The assets to be sold generated net sales of approximately EUR 1.3 billion in 2016. “We are taking an active approach to address potential regulatory concerns, with the goal of facilitating a successful close of the Monsanto transaction,” explained Werner Baumann, Chairman of the Board of Management of Bayer AG. “At the same time, we are pleased that, in BASF, we have found a strong buyer for our businesses that will continue to serve the needs of growers and offer our employees long-term prospects.” The transaction is subject to regulatory approvals as well as the successful closing of Bayer’s acquisition of Monsanto.

The assets to be sold include Bayer’s global glufosinate-ammonium business and the related LibertyLink™ technology for herbicide tolerance, essentially all of the company’s field crop seeds businesses, as well as respective research and development capabilities. The seeds businesses being divested include the global cotton seed business (excluding India and South Africa), the North American and European canola seed businesses and the soybean seed business. The transaction includes the transfer of relevant intellectual property and facilities, as well as more than 1,800 employees primarily in the United States, Germany, Brazil, Canada and Belgium. As part of the agreement, BASF has committed to maintain all permanent positions, under similar conditions, for at least three years after closing of the transaction.

Bayer will continue to own, operate and maintain these businesses until the closing of this divestiture. After the closure of the planned Monsanto acquisition, Bayer will continue to be active in these same areas as a result of Monsanto’s current programs, products and offerings.

The base purchase price of EUR 5.9 billion excludes the value of any net working capital and will be subject to customary adjustments at closing, including the value of any inventories transferred to BASF. Bayer will use net proceeds from the announced divestiture to partially refinance the planned acquisition of Monsanto. Bayer will provide an update on the total expected synergies from the Monsanto acquisition latest upon closing of the transaction.

Agribusiness, AgWired Precision, BASF, Bayer

#YouthAgSummit Explores Innovation in an Age of Acceleration

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Innovation can mean different things, but Bayer Crop Science Head of Research and Development Adrian Percy describes it this way.

“For me, it’s bringing value to growers,” Percy said. “It’s bringing something new that they need, that will actually help in their operations, perhaps make them more efficient, help them perhaps access different markets, but it’s also about bringing something that’s acceptable to consumers and that’s a lot of what we talked about today.”

Percy addressed youth delegates at the 2017 Youth Ag Summit, sharing his excitement about advancements in areas like precision agriculture and plant breeding. He was inspired by working with the youth delegates in attendance.

“What inspires me is the energy, the hope, the passion for what they’re doing. They’re discovering things about themselves and what they want to do in life. They’re seeing agriculture as a tremendous place to be,” he said.

Listen to Jamie’s interview with Adrian Percy here: Interview with Adrian Percy, Head R&D Bayer Crop Science

View and download photos from the event here: 2017 Youth Ag Summit Photo Album

AgWired Precision, Audio, Bayer

Precision AgBytes 10/11

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  • EFC Systems, Inc., a leading provider of solutions for agricultural retailers, has announced the purchased of AgSolver Inc.’s assets.  The acquisition has led to a new Agronomic Planning and Sustainabilty division, headed up by Dr. Dave Muth as Vice President.
  • With anhydrous ammonia prices looking good this fall, AgXplore is encouraging growers to take a look at a product called NZONE GL, a non-detrimental, calcium-based formulation that’s safe to handle. Studies show the product reduced leaching by 47 percent and delivered an average of 12 bushels more per acre.
  • The U.S. Department of Agriculture’s Natural Resources Conservation Service plans to invest in 48 new, multi-year projects that build vital infrastructure and conserve natural resources in 20 states or territories through the Watershed Protection and Flood Prevention Program.
AgWired Precision, Precision Ag Bytes