The Financial Storm of Social Media at #AFBF17

Kelly Marshall

Ryan Martin is an agriculture meteorologist at Advantage Weather Solutions– a speaker at the American Farm Bureau Federation‘s 2017 Annual Convention & IDEAg Trade Show, but what does weather have to do with social media? Social media is actually affecting the way farmers make decisions, especially regarding weather stories, Martin told his audience. Once you’ve seen it online, it’s hard …

AFBF, Audio, social media, weather

New Face of Plant Breeders at #ASTACSS

Kelly Marshall

A new video that puts a face on plant breeders was unveiled by the American Seed Trade Association (ASTA) during the opening general session of its CSS 2016 & Seed Expo in Chicago Tuesday. The “Mom, Gardener, Plant Breeder” video is the latest initiative in ASTA’s “Better Seed, Better Life” communications program and it features Jessie Alt, a mother, home …

Ag Group, ASTA, biotechnology, social media, Video

Getting Social with @Better_Seed at #ASTAannual

Kelly Marshall

As the American Seed Trade Association (ASTA) 133rd annual meeting kicked off in Portland, Oregon over the weekend, the Management Skills Committee focused on using social media to fight the spread of misinformation about agriculture and technology. Jim Schweigert, president of Wisconsin-based Gro Alliance, started off the social media session by presenting a montage of tweets and Facebook posts deriding …

Ag Group, ASTA, Audio, seed, social media

Beck’s Why I Farm Movement Hits the Road

Lizzy Schultz

Natalie Sents, a recent Iowa State University graduate, will be partnering with Beck’s this summer as she sets out on the Why I Farm Roadtrip – a year-long, 50 state tour documenting agriculture’s diversity and revealing the untold stories of America’s farmers. “Farmers are the backbone of our nation,” said Scott Beck, president of Beck’s. “As agriculture continues to be …

Ag Group, Company Announcement, Education, Farmers, social media

Tweet Bee Emojis ? To Help #FeedABee

Lizzy Schultz

Today’s pollinators are facing a multitude of challenges, but their role in agriculture and human life remains as important as ever, and The Bayer Bee Care Center is continuing to make a tremendous impact on the lives of our nation’s pollinators. Aside from the program’s efforts in supporting research and educating beekeepers and farmers, the center’s #FeedABee social media campaign …

Ag Group, Audio, Bayer CropScience, Bees, Conservation, pollinators, social media, sustainability

“Show Us Your Ag” During National Ag Week

Kelly Marshall

National Agriculture Week is March 13-19, and the U.S. Farmers and Ranchers Alliance invites farmers and ranchers to participates in “Show Us Your Ag” to highlight the great things going on across the nation. The industry providing us with everything we eat, plus fuel and fiber is generally misunderstood by those making use of our products everyday.  “Show Us Your Ag” …

Ag Group, social media, USFRA

Luke Bryan Tours on Behalf of #Thankful4Ag

Kelly Marshall

Luke Bryan, Country Music Association and Academy of Country Music Entertainer of the Year, is touring with Bayer Corporation to bring attention to the 48 million Americans living in food insecure homes.  This is the second year that Bayer CropScience is working with Feeding America and Bryan’s Farm Tour to help feed families in need and you can be part …

Bayer CropScience, Security, social media, Twitter

Puckerface Challenge for Childhood Hunger

Kelly Marshall

Limoneira Co. and Produce Alliance are partnering in a social media campaign to raise funds and promote awareness of childhood hunger. Like the ice bucket challenge, The PA Puckerface  Challenge encourages participants to post a photo or video of themselves biting into a lemon and showing their best “puckerface.”  Challenge campions should post using the hashtag #PApuckerface along with a short …

Security, social media

GMO Answers AMA on Reddit

Cindy Zimmerman

GMO Answers took to the social media site Reddit this week to participate in the Ask Me Anything series. Cathleen Enright, Ph.D., executive director of the Council for Biotechnology Information and GMO Answers spokesperson answered questions about GMOs. “We need to do a better job talking about the technology—what GMOs are, why farmers choose them, what benefits they provide, and …

biotechnology, social media

Mitas Launches “Farmers Can” To Celebrate Farmer Ingenuity

Jamie Johansen

With a manufacturing facility in Charles City, Iowa, Mitas understands that today’s farmers are in a constant battle to get the most out of their farms. Farmers Can is a place where farmers share ideas with other farmers. “Mitas believes in supporting the community that supports us. Our goal for Farmers Can is to enable farmers to share their ideas …

Agribusiness, Farm Progress Show, social media