Iteris ClearAg Prime

Chuck ZimmermanAgribusiness, agronomy, Audio, Iteris, Soil, weather

IterisIntelligence. It’s vitally important to national security and your crop’s security. Iteris has just released ClearAg Prime, which they call “Next Level of Intelligent Agriculture Decision Support.” To learn more about it I visited by phone with Tom Blair, Senior Vice President, Iteris.

He says that ClearAg Prime is the latest in a series of API’s that customers can readily integrate with third part agricultural software applications. It contains climatological and soil data information to augment the previous release of ClearAg Select.

“ClearAg Prime is designed to assist agribusinesses, crop consultants, advisors and agronomists with reliable, actionable, field-level information to optimize crop production, yield and field operations,” noted Abbas Mohaddes, president and CEO of Iteris. “This unique solution leverages our data analytics expertise to provide accurate land surface modeling, and our proprietary methods of big data assimilation delivers industry-leading precision weather information.”

ClearAg Prime allows single-platform customer access to soil condition modeling, field accessibility and climatology norms. This is in addition to 30 years of historical and forecast weather information, growing degree days, hail data, Nowcast and industry leading map visualizations that cover field-specific weather information to an industry-leading 1×1 kilometer resolution. ClearAg Prime’s soil condition modeling also incorporates data involving soil temperature, moisture history and forecast information, for a comprehensive planting intelligence platform.

You can listen to my interview with Tom here: [wpaudio url=”″ text=”Interview with Tom Blair, Iteris”]

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