Understanding New Plant Breeding Innovations

Cindy Zimmerman

Gene editing could be as revolutionary for plant breeders as cut and paste editing has been for the print industry. The American Seed Trade Association (ASTA) held a press conference at the recent CSS & Seed Expo in Chicago to talk about new innovations in the industry that have great potential. We already posted the audio from that press conference …

ASTA, seed, Video

Wife, Mother, Plant-Breeder at #ASTACSS

Kelly Marshall

Earlier this week we got to see ASTA’s latest video project with plant breeder and mother, Jessie Alt.  Today I got to sit down with her to talk about her role connecting consumers with plant science. As a research scientist for DuPont Pioneer, Jessie’s day job is to develop new soybean varieties for farmers, but off the clock she’s a wife and …

Agribusiness, ASTA, Audio, biotechnology, Dupont Pioneer, Video

New Face of Plant Breeders at #ASTACSS

Kelly Marshall

A new video that puts a face on plant breeders was unveiled by the American Seed Trade Association (ASTA) during the opening general session of its CSS 2016 & Seed Expo in Chicago Tuesday. The “Mom, Gardener, Plant Breeder” video is the latest initiative in ASTA’s “Better Seed, Better Life” communications program and it features Jessie Alt, a mother, home …

Ag Group, ASTA, biotechnology, social media, Video

Soil Health Partnership Celebrates World Soil Day

Kelly Marshall

The Soil Health Partnership honored World Soil Day yesterday with a fun and educational video.  “Farmers to the Rescue: How Healthy Soil Can Save the Planet” reflects on steps that can be take to protect our most vital resource. “Soil health is the next frontier in agricultural sustainability,” said Nick Goeser, SHP director. “Restoring organic matter through practices like growing cover …

Ag Group, Soil Health Partnership, Video


Joanna Schroeder

CAPTAIN CAPCA and Dr Foe battled it out this morning in their last meeting to kick off the 42nd annual California Association of Pest Control Advisors (CAPCA). The event took place in no better place for a superhero and villain – Disneyland – in Anaheim, California October 16-18, 2016. This year’s theme is Feeding the Nation – Fighting the Fear …

CAPCA, Crop Protection, FMC, Pesticides, Video

FMC Offers New Episodes of The Minute

Kelly Marshall

FMC is bringing growers 12 new episodes of The Minute.  The series was created to offer timely information about current agronomic issues to growers and retailers.  This new set of shows will help prepare members of the ag community for the 2017 growing season. “Our host, Jake Turner, is back traveling the country, talking with industry experts and growers about …

Agribusiness, FMC, Video, yields

John Deere Hagie Joint Venture Progressing Well

Chuck Zimmerman

It was just over five months ago that John Deere announced a joint venture with Hagie Manufacturing. Since then Hagie sprayers are now selling via John Deere dealers. Kevin Marshall gave ag media a look at the Hagie DTS Sprayer which is a dual tank machine. The DTS has most of the same features of their STS Sprayers but is …

Agribusiness, Audio, Farm Progress Show, John Deere, Spraying, Video

John Deere Shows off Carbon Boom on Sprayer

Chuck Zimmerman

Last week’s John Deere Reveal event offered Chuck Zimmerman the chance to see the new carbon fiber boom.  Announced last year, this boom is part of a collaboration with King Agro, a maker of carbon fiber products in Central and South America.  The new booms promise John Deere’s customers more productivity while maintaing the reliability and durability the company is …

Agribusiness, John Deere, Spraying, Video

China Commits to 146 Million Bushels New Crop US Soy

Jamie Johansen

During the 2016 U.S. Soy Global Trade Exchange in Indianapolis, buyers from China committed to buy nearly $1.8 billion worth of U.S. soy, totaling 146 million bushels of new crop U.S. soybeans. Several of these commitments were made official at a signing during the event, hosted by the U.S. Soybean Export Council (USSEC). “China continues to be the No. 1 …

Agribusiness, Audio, Exports, Soybeans, USSEC, Video