CropTrak Continues Steady Success

cindy zimmerman Leave a Comment

In an industry where tech start-ups abound, CropTrak is a self-made success story in the precision ag space by simply selling a good product that people want to buy. The company started in 2009 and has just continued to grow year after year “with a little rinky dink booth at InfoAg” and little to no marketing, as VP of sales …

AGCO to Acquire Precision Planting

Cindy Zimmerman

AGCO reached an agreement last week to acquire the Precision Planting LLC equipment business from The Climate Corporation. “The acquisition of Precision Planting will solidify AGCO as one of the global leaders in planting technology and strengthen our position as a full line partner for professional farmers across the globe,” said Martin Richenhagen, AGCO’s chairman, president and chief executive officer. …

House Ag Hearing on Specialty Crop Innovations

cindy zimmerman

The House Agriculture Committee heard testimony Wednesday on technology and innovation in specialty crops as input toward the making of the 2018 farm bill. “As we look at the farm bill through the lens of the current farm economy, innovation and technology will remain essential for farmers and ranchers to continue producing more food and fiber with fewer resources,” said …

John Deere Display Gets Smarter

kelly marshall

The John Deere Gen 4 monitor has been in large agriculture tractors since the 2014 model, but at the big Reveal event last week in Moline, Illinois the company unveiled its latest upgrade, the 4640 Universal Display. “Brand new today is a 4640 Universal display, so that means we have a portable display that we can retrofit back into 30 …

Latest In Irrigation Tech from Tevatronic

Kelly Marshall

Oleg Korol was a software engineer for the Israeli army when he simply tired of the work and decided to run Tevatronic instead. He looked at several companies before finding this technology that measures plant pressure on the soil to decide when to turn irrigation on, and water depth to decide when to turn it off. If we have autonomous …

Taking DC Bureaucrats to the Farm

cindy zimmerman

The National Corn Growers Association recently joined with the Association of Equipment Manufacturers (AEM) and the American Seed Trade Association to host officials from EPA and USDA for demonstrations on planting practices, seed treatments, and equipment innovations in an effort to help them understand modern farming. The event took place on the working farm of NCGA Chairman Chip Bowling in …

John Deere Knows SMART Farming

Kelly Marshall

We are already up to episode number seven in our SMART Farmer podcast series and this week our subject is John Deere, the company. John Deere was not a farmer, but he was a real person who started innovating for farmers back in 1837 when he designed a newfangled kind of plow that helped pioneers break through rich Midwest soil. …

Knoa Helps GROWMARK Boost Performance

Kelly Marshall

Knoa Software is pleased to announce that GROWMARK, Inc. is utilizing SAP® User Experience Management (SAP UEM) to increase user adoption and improve performance of its applications. “This is a groundbreaking project that further confirms our commitment to supporting SAP enterprise solutions,” said Brian Berns, CEO of Knoa Software. “We are very pleased to help GROWMARK identify and proactively address …

Expanding Ag Technology in Africa

Kelly Marshall

The “Upscaling Solutions: Expanding access to irrigation for smallholders in sub­-Saharan Africa” session at the 2017 Water for Food Global Conference explored how public and private sector investors can support smallholder-irrigated agriculture in sub-Saharan Africa. The presentation included a whitepaper synthesis of case studies relevant to this topic. One case study was from International Development Enterprise (iDE), a global effort that spans …

Big Buzz at Farmers Edge Booth from #Classic17

Kelly Marshall

Farmers Edge had not one, but two major new product launches at Commodity Classic in San Antonio last week and their Vice President of Marketing, Marina Barnes was on hand to tell us about them both. FarmCommand takes precision agriculture to decision agriculture, Barnes said, with it’s easy to use, all-in-one system. It eliminates the need for multiple passwords and unusable data. …