Whether you’re the captain of the football team or a captain of industry… or just captaining your own ship of a farm… one of the keys to success is to have a strategy for that success. At the recent InfoAg Conference in St. Louis, Senior U.S. Account Manager for GEOSYS David Scott did a presentation called Building Your Remote Sensing Strategy for Precision Agriculture.
“You have to have an overall goal in mind,” he said, “before you engage in remote sensing, whether it be through satellites or airplanes or UAVs (unmanned aerial vehicles) or any other form of capture. That goal should be supported by some strategies, and the individual tactics you use to get there are the remote sensing. Take some time to think through [that goal] and support it with those elements before you act.”
David says Geosys offers producers the advantage of more than 25 years of experience, serving up and adding value to NDVI… Normalized Difference Vegetative Index… maps to farmers. NDVI maps measure the amount of chlorophyll in plants that you can’t see with the naked eye and is an indicator of crop progress, health and yield potential to help with efficiencies. Geosys’ “virtual constellation” of satellite providers and sources of information also make sure there’s a great depth of knowledge in the information the company provides.
“We served over 619 million acres of in-season, high-resolution imagery to the market for farmers to use in their programs,” he said.
David says the amount of information his company is able to gain from a conference such as InfoAg is tremendous.
“This is the Super Bowl for this industry. You could do all the things outside of this conference, but it would take months, so there’s a lot of efficiencies here.”
Listen to my interview with David here: Interview with David Scott, GEOSYS