New Holland History on Display

Cindy ZimmermanMachinery, New Holland, Video

The recent New Holland Media Days featured a visit to the New Holland Historical Society Museum. The museum features a permanent exhibit of historical items of the New Holland company, including photos of company founder Abe Zimmerman, and interesting items like this battery box for a New Holland Hit or Miss Engine. New Holland’s agricultural heritage also is responsible for … Read More

Interview with Bret Lieberman, New Holland

Chuck ZimmermanAgribusiness, Audio, New Holland

Let’s meet and get to know Bret Lieberman, newly appointed Vice President of North America, New Holland. I just got off the phone with Bret and look forward to meeting him in person next week in New Holland, PA. We started our conversation talking about his background which is extensive and diversified. In fact, today he’s celebrating being with the … Read More

New VP of North America at New Holland

Jamie JohansenAgribusiness, Company Announcement, New Holland

New Holland is excited to announced the appointment of Bret Lieberman as Vice President of North America. Bret will be based in New Holland and will assume the role of Vice President immediately. Bret has an accomplished resume at CNH Industrial and New Holland spanning 25 years in various roles which will bring a multi-faceted perspective and a passion from … Read More

New Holland T9 Goes BIG

Kelly MarshallAgribusiness, Equipment, New Holland, Tractor

Looking for a big boy tractor for those large acre row crop applications? Take a look at this New Holland T9 Series tractor that was on display for ag media on La Belotta Sustainable Farm near Turin, Italy. Darragh Mullin, CNH Industrial, APAC Product Marketing Tractors gave us a walk around tour of the machine. New T9 4WD tractors give … Read More

New Holland Honors Heroes with True Blue Salute

Kelly MarshallAgribusiness, New Holland

New Holland has expanded the True Blue Salute program in honor of the bravery, service, and sacrifice of America and Canada’s military and first responders.  This program provides equipment incentives to all current and retired United States and Canadian military and first responders. “New Holland is honored to show our appreciation and support of our military and first responders through … Read More

Take a Close Look at the New Holland T7

Chuck ZimmermanAgribusiness, New Holland, Tractor, Video

During the New Holland agricultural journalist trip I attended last week we were bussed out to La Bellotta Sustainable Farm to see tractors in action and have a chance to ride and drive them. In this photo Willie Vogt, Penton/Farm Progress, is taking his turn in a new T7 Series tractor. At my first stop we watched Sigurn Ghyselen, New … Read More

New Holland President Addresses Ag Forum

Cindy ZimmermanFood, International, New Holland

New Holland Agriculture Brand President, Carlo Lambro, spoke during the International Agricultural Forum that was held at Expo Milano 2015 last week. His comments focused on the company’s commitment to securing the right of healthy, safe and sufficient food for all by responsible investment in agriculture and food systems. This week Lambro will greet a group of agricultural media representatives … Read More

New Holland Sustainable Farm at Expo Milano

Cindy ZimmermanInternational, New Holland, sustainability

Once upon a time it was called the World’s Fair. This time around it’s called Expo Milano 2015 and it’s in full swing right now in Milan, Italy. The only agricultural brand exhibiting is New Holland and they are showcasing the Sustainable Farm Pavilion. The entire concept is inspired by the Clean Energy Leader® strategy pursued by New Holland since … Read More

Paul Ryan Visits CNH Plant

Kelly MarshallAgribusiness, Case IH, Dealers, Government, New Holland

U.S. Congressman Paul Ryan toured CNH Industrial‘s plant in Racine, WI last week.  He met with management, toured the plant, and attended a town hall forum. Congressman Ryan chairs the Ways and Means Committee in the US House.  He met with chief officers and members of CNH Industrial’s North American management team to discuss manufacturing and trade issues. “Our employees around the … Read More

CNH Awarded Silver Status

Kelly MarshallAgribusiness, Award, Case IH, New Holland

The plant in Saskatoon, Saskatchewan is CNH‘s first North American Industrial facility to be awarded silver status for implementing World Class Manufacturing (WCM).  The designation is one of the highest standards for management of manufacturing plants in the world.  The Saskatoon plant produces CNH’s ag equipment brands, Case IH and New Holland, and manufactures planters, headers, air carts, and other equipment. … Read More