John Deere has acquired a South American company that should help Deere make more headways into the sugarcane industry. The company announced it bought Auteq Telematica, an onboard software and computer company located in Sao Paulo, Brazil, and an outfit Deere previously work with to create a joint venture in 2009 to provide integrated, innovative technologies and solutions for sugarcane … Read More
John Deere Tractor and Engine Museum Opens
The John Deere Tractor & Engine Museum in Waterloo, Iowa officially opened its doors to the public this week with a focus on engaging visitors in the history of tractor and engine design and manufacturing. “Tractors and engines have been and continue to be important to John Deere’s success,” said Dawn Hendershot, Project Manager. “We are pleased to share the … Read More
Int’l Visitors See & Make Connections at Develop with Deere
One place U.S. farmers are definitely ahead of their European counterparts is in the area of precision agriculture, in particular, connecting data from different platforms. Chuck caught up with Malte Isermeyer and Thomas Dedenk with KWS out of Germany at the recent 2014 Develop with Deere conference in Kansas City, who told him many farmers in Europe try to get … Read More
John Deere Offers Small-Frame 6R Series Tractors
John Deere has introduced three small-frame 6R series tractors in the 110 to 130 engine horsepower range for 2015. The ability of the 6R Series tractors to handle many farm, ranch and commercial chores and right-of-way maintenance, has led to their growing popularity. The new small-frame 6110R, 6120R and 6130R are designed with many of the hydraulic, control and comfort … Read More
Hick Chick Chat: John Deere Green Fever
This week’s Hick Chick Chat comes from the Trade Talk floor of the National Association of Farm Broadcasting’s 71st Annual Meeting in Kansas City. I caught up with my friends at John Deere. Beverly Flores, the Integrated Communications Manager with John Deere talks about some of the new data management opportunities coming in 2015 for producers. Beverly says there’s a … Read More
Big Data Privacy Agreement
A coalition of major farm organizations and agriculture technology providers today announced an agreement on data privacy and security principles. The agreement was designed to encourage producers to use the full range of innovative, technology-driven tools and services to boost productivity, efficiency and profitability of agriculture with more assurance that personal data will be protected. The organizations and companies that … Read More
Deere Partners Look to Lower Costs, Raise Integrations
Producers are always looking for ways to lower their input costs, and that certainly applies to precision farm equipment. At the recent 2014 Develop with Deere conference in Kansas City, Travis Jones with LHP Telematics, a company partially owned by John Deere, told Chuck that the biggest limitation to telematics is the cost of the hardware. “The boxes just cost … Read More
Develop with Deere Attendees Find Great Networking
The recent 2014 Develop with Deere conference in Kansas City gave the company a great chance to show off some of its newest ag information tools, and attendees got some great opportunities to see new products and meet new people. “We wanted to look at some of the new stuff coming out and see if we can start working with … Read More
Relationships Develop at Deere Conference
While the recent 2014 Develop with Deere conference in Kansas City showed off a lot of John Deere’s new tools, it also gave other companies a chance to see how their products fit with Deere’s. Chuck caught up with a very busy Mike Melonis and Oleg Kotliarsky from DN2K/MyAgCentral, one of the developer companies participating in the meeting. “We’re learning … Read More
Deere, AgIntegrated Work on Smart Use of Data
The challenge in precision ag these days seems to be less about how much data can be created – plenty of tools and programs to tell you everything about your operation – and more about how to create just the data needed without making farmers try to drink from some firehouse of information. One of John Deere’s partner companies definitely … Read More