“When Did Farming Become Paper Pushing,” was the topic of a seminar presented by Jonathan Sherrill with Crop Trak during InfoAg this week in St. Louis. Kelly Marshall had the opportunity to sit down with Sherrill following his presentation and talk about how to get rid of paperwork.
Sherrill mentioned that paperwork is not something anyone gets excited about. He said that reality is it’s a common problem for everyone regardless of the size of the operation, the crop or crops they are growing, and he said it’s just becoming worse.
Some of this paperwork, said Sherrill, is being driven by consumers who have become much more conscious about where their food comes from. They want to know what inputs and technologies are being used and if the grower is producing the crop in a sustainable manner. This, said Sherrill, is driving companies to become more transparent. “Consumers are expecting companies to be more transparent about their suppliers, sustainability. They want traceability on where the food comes from. And it’s not just limited to food; it’s feed, it’s fiber and it’s fuel as well.”
Sherrill added that the last thing farmers want to do is be in the office doing paperwork – they want to be in the field farming, and there must be a middle ground. Crop Trak is helping growers by taking post-it notes and notes from the field to electronic records.
Learn more about how to streamline your operation’s paperwork by listening to Kelly’s interview with Sherrill here: [wpaudio url=”http://traffic.libsyn.com/zimmcomm/infoag-16-croptrak-sherrill-2.mp3″ text=”Interview with Jonathan Sherrill, Crop Trak”]
