The study found that 97 percent of growers who planted LibertyLink this year rated it “good” to “excellent,” beating out both new and established platforms currently on the market. The results also revealed that better control of resistant weeds was the most important factor in a seed trait decision.
“The results from this research are indicative of the tremendous growth we have seen over the last few years,” said David Tanner, Liberty product manager at Bayer. “In the last three years, LibertyLink has gone from six percent market share in 2015 to more than 20 percent in 2018. The growth continues as growers experience the system and get excited about it.”
The study surveyed nearly 500 growers who made seed decisions on their operation in August 2017. Growers rated their experience with various platforms, what they look for when making planting decisions and their satisfaction with trait and herbicide performance.
Tanner explains more about the survey in this interview – Interview with David Tanner, Bayer Liberty Product Manager