The Häagen-Dazs Brand® is helping to support bee populations by working together with their farmer suppliers. The ice cream brand has planted one of the largest, privately-funded pollinator habitats on a almond farmer’s land in Chowchilla, California. The “Häagen-Dazs Loves Honey Bees” program was originally launched in 2008 and began with research and educational funding. This new six and a half miles of hedgerow and 11,000 native shrubs and plants on 840 acres of farmland mark a significant expansion of that program. They hope to continue this growth with future habitats for more of their ingredient suppliers.
“Bees are critical to the environment, supporting one-third of the world’s crops, including ingredients that are used in more than one-third of Häagen-Dazs ice cream flavors,” says Alex Placzek, Director of the Häagen-Dazs brand. “Consumers want to know that they will be able to enjoy their favorite foods for years to come and that the ingredients used are grown in a responsible way. By proactively getting involved on the farms of our suppliers, we are staying true to our journey that began nearly 10 years ago to ensure that bees can continue to thrive and enrich the planet.”
Haagen-Dazs plans to release a 360 virtual reality experience this summer which will allow viewers to see the world from a bee’s perspective and gain a better understanding of how they can help save bees.