John Deere Brings Farming to A Different Level

Kelly MarshallAgribusiness, Audio, InfoAg, John Deere

infoag-16-deere-kovarChuck Zimmerman had the chance to catch up with some team members from our John Deere sponsor at InfoAg in St. Louis last week.  Deanna Kovar is the Director of Production & Precision Ag Marketing at John Deere and it’s her job to bring solutions to the US and Canada.  Bringing solutions to growers is what Deere has been doing since the self-scouring plow, but of course, Kovar relates, it looks quite a bit different today!

Now precision agriculture generally means equipment, technology like GPS or variable rate, or increasing the precise location of seed and fertilizer– and that’s all part of what John Deere brings, but the company also views its dealer network as a component.  Dealers are part of harvesting data, Kovar explains.  And that data is used to help farmers make better decisions.

“Precision ag is relatively new to farming and our dealers really take precision farming to the last mile to make sure that it works for farmers, no matter what crops they’re growing, no matter what solutions they’re using on their farm, whether its a of all new John Deere equipment or a fleet of older, mixed color equipment, our dealers are really working hard to take the technologies we’re providing, connect those growers to their trusted advisors and really drive a different level of farming.”

“Nobody farms alone,” Kovar asserts.  John Deere knows this and has learned that building the best only goes so far.  Working with retailers, equipment manufacturers, software companies and many other areas of the industry are what take precision farming to the next level.

Listen to Chuck’s full interview here: [wpaudio url=”″ text=”Interview with Deanna Kovar, John Deere”]

2016 ICPA/InfoAg Photo Album

Coverage of the InfoAg Conference is sponsored by
Coverage of the InfoAg Conference is sponsored by John Deere Coverage of the InfoAg Conference is sponsored by CropTrak