Crop Trak President Aaron Hutchinson doesn’t believe in just sitting still. He’s always moving his company forward, from updating the company’s name (you may remember them as iCrop Trak) to upgrading the weathers solutions provided by his company. At InfoAg this week the company announced a move to partner with The Weather Company. This IBM owned weather solution will offer Crop Trak customers not just weather data, but very precise, global information.
“It means, for our large, corporate customers who are global- we do business in more than 58 countries around the globe today- it means we can actually respond to their weather requests at a higher rate than we do today. And it may mean we have access to some new types of weather products, maybe in the future, that we can pass along to our clients as part of being part of the API,” Hutchinson explains to AgWired.
“We’re helping to provide the very, very precise weather information so they can help their customers make better decision across the world,” adds Carrie Gillespie, Account Manager for The Weather Company.
IBM solutions mean customers can pull in data to do all sorts of things, from predicting crop yields to making a better prediction about what seed to plant.
You can hear my full interview with Hutchinson and Gillespie here: [wpaudio url=”http://traffic.libsyn.com/zimmcomm/infoag-Crop_TrakThe_Weather_Company-2016.mp3″ text=”Interview with Crop Trak and The Weather Company”]