The National Agri-Marketing Association recognized the advocacy group, CommonGround during their National Awards Ceremony. The group won first place in the Social Tactic category, as well as Best of Show- Digital and the first-ever NAMA Grand Champion award for their video, “Ask a Farmer.” Their newly redesigned website also won first place in the Website Directed to Consumers category.
CommonGround is a group of volunteer farm women who reach out to women with questions about how their food is raised. They are funded through a joint program of the National Corn Growers Association and the United Soybean Board and state affiliates. Their goal is for families to enjoy food without fear. Currently the team has 172 volunteers from many states and agricultural backgrounds. They host an activity somewhere int eh country almost every other day.
The program focuses on nine areas of interest to consumers including: farm ownership; GMOs; food safety; antibiotics and animal health; hormones in meat and milk; organic and local foods; food prices; and sustainability, which was added as a topic just this year.
Watch and share “Ask a Farmer” yourself.
