Earlier this year the global precision agriculture and data management solutions company, Farmers Edge broke into the U.S. market. Now they’re expanding their presence in the major growing areas of Iowa, Illinois, Nebraska, Wisconsin, North Dakota, South Dakota, Missouri and Kansas.
Whereas blue-chip agriculture giants and big data startups rely heavily on existing public data and have stagnated in major growing regions, Farmers Edge stands alone in providing growers not simply high-quality and accurate data, but also field-level analysis, predictive modeling and a world-class team of farm data scientists in established and emerging growing regions. This approach has enabled Farmers Edge to secure customers throughout the world, signaling the market’s appetite for solutions that can accurately gather and analyze field-level data to enhance sustainable farm practices.
“We’ve seen Monsanto and a recent surge of new start-ups targeting the Midwest, which has a plethora of free and historical data that already exists, but trying to sell digital data in these well-established markets is a commodity game that offers growers very little in the way of new information,” said Wade Barnes, President and CEO of Farmers Edge. “Their challenge is compounded when you move out of data-rich environments like the Midwest to a state like North Dakota where the data simply doesn’t yet exist. Our strength lies in our ability to extrapolate fresh, field-level data in both data-rich and data-sparse regions. This is why we’re thriving.”
Now more growers will have the opportunity to use the Farmers Edge Precision Solutions package: Variable Rate Technology, soil sampling and analysis, field centric weather monitoring, in-field telematics and data transfer, high-resolution satellite imagery, field-centric data analytics, an integrated farm management platform and boots on the ground.
“In most of the world’s agricultural regions, and the U.S. is no different, existing big data solutions are falling short of what field-centric tools and talent can add. In expanding our boots on the ground here, we’re further establishing ourselves as an on-farm necessity,” continued Barnes. “In the U.S. markets, we’re ensuring growers that they have the data they need to maximize profitability, optimize on-farm inputs and ultimately improve growing practices through increased sustainability.”