At the 2015 Farm Progress Show this week, Bayer CropScience launched #AgVocate, an initiative designed to inform, encourage and enable voices within American agriculture to engage in the public dialogue about agriculture, food production and the importance of innovation to tackle the massive challenges facing our world today.
“We’re asking people to pledge their time and their will into this campaign, and really try to understand the issues and the science behind the technologies we create,” says Bayer CropScience VP of Marketing David Hollinrake. “With their pledge, we’re also offering up materials to help them engage in dialogue with people who may not have as much information about how food is grown.”
Visitors to the Bayer tent at FPS can pledge join their hands to #AgVocate and learn new facts and techniques to help them #AgVocate throughout the year. “Our goal is to engage as many people as possible, and there’s 150,000 people who will be through these facilities over the next three days,” said Hollinrake. “If we can do our little part by asking them to be an #AgVocate and pledge their time then I think we can have a meaningful impact on shaping consumer sentiment in a positive way.”
So, if you’re at the FPS this week, stop by the Bayer tent – if not, you can learn more here.
Listen to my interview with David here: [wpaudio url=”http://traffic.libsyn.com/zimmcomm/fps-bayer-hollinrake.mp3″ text=”Interview with David Hollinrake, Bayer CropScience”]