The two companies have announced an agreement to develop a new dashboard product to help farmers evaluate productivity. Combining DTN/The Progressive Farmer’s local weather stations and cash market information from FarmLink allows for a new product that will give farmers personalized information.
In the past, farmers only had access to prior yield data and current market information to use for decision making. The new overall dashboard will include a forward looking view of yield potential, local market value, weather effects on crop conditions and the impact on profitability.
“As we’ve collected and analyzed yield, soil, weather, and other relevant data sets during the last five years, we’ve developed the most robust, actionable agriculture indices in history. As data and farm analytics become a key driver of a farmer’s business management tools, collaborations like this will help transform agriculture by increasing the profitability and sustainability of farm operations,” said Dave Gebhardt, Chief Strategy Officer for FarmLink. “We share DTN/The Progressive Farmer’scommitment to providing real-time, actionable information to farmers, which is exactly what this partnership will do.”
“By leveraging the power of FarmLink’s unique field database, benchmark, and advanced analytics, DTN/The Progressive Farmer continues to bring industry leading tools to help farmers access and understand information that can affect their overall profitability,” said Matt Bradford, Vice President-Agriculture for DTN/The Progressive Farmer. “Through this partnership between DTN/The Progressive Farmer and FarmLink, farmers will have access to deeper insights to inform grain marketing, agronomic, and farm management decisions.”
“Never before have farmers and their trusted advisors been able to access this level of market, agronomy and farm management information, every day – all in one place,” said Bradford.
“We believe data science and technology will transform agriculture, and the collaboration between DTN/The Progressive Farmer and FarmLink is a key part of achieving that mission,” said Gebhardt.