A new agreement between MKC and FarmLink will offer MKC customers access to a yield benchmarking tool. True Harvest by FarmLink allows farmers to view opportunities to improve their yields and profitability. The 2014 benchmark identified $372 million in additional revenue opportunity for growers in the state of Kansas.
“Benchmarking is a critical new tool in our toolbox to share with our customers,” said Dave Spears, senior vice president and CMO for MKC. “TrueHarvest by FarmLink offers independent, objective and actionable data that allows our field marketers and precision ag specialists to help producers optimize the yield and return on investment on every acre. We look forward to offering this new tool to our customers.”
“We are excited to partner with MKC to offer TrueHarvest to their farmer customers across Kansas,” said Jeff Dema, president of Grower Services for FarmLink. “Now more than ever, farmers are hunting for profitability on every acre. With TrueHarvest benchmarking, MKC advisors and farmers can pinpoint where there is opportunity for yield improvement to help make investment decisions and evaluate input effectiveness.”
Producers interested in using TrueHarvest to measure their land’s performance and make decisions for future growing seasons should contact their MKC field marketer or nearest MKC location.