Data Management and MyJohnDeere

Cindy ZimmermanAudio, Data, InfoAg, John Deere

infoag-14-deere-donaldsonBig Data is the buzz word in the precision farming world these days and managing that data is all important.

Laura Donaldson with John Deere‘s Intelligent Solutions Group says they have a set of data principles to guide them in the data management space. “Those data principles are value, transparency and control, and those three words tie directly in to our core values for the company,” said Donaldson. Take value, for example. “We know that customers’ data has value but if they choose to share it, we believe that value can grow,” she explained. “If they share it on the MyJohnDeere platform, they’ll be able to access it much easier and share it with their trusted advisors and partners to tie that value back in.” [wpaudio url=”″ text=”Interview with Laura Donaldson, John Deere”]

infoag-14-deere-hogrefeTalking with attendees at the recent InfoAg Conference, MyJohnDeere product manager Tyler Hogrefe explained more about the comprehensive information platform introduced in 2012 and what’s new. “In February we launched the first iteration of the operations center where we have an agronomic tool,” said Hogrefe. “This is our next step into a more low level evaluation of agronomic and machine data all in one place in one easy to use website.”

Hogrefe says keys for the operations center is being secure, open, accessible, and insightful, and a user can adapt the system for their needs from the simplest to the most advanced.

Learn more in this interview: [wpaudio url=”″ text=”Interview with Tyler Hogrefe, John Deere”]

InfoAg 2014 Photo Album

Coverage of the InfoAg Conference is sponsored by
Coverage of the InfoAg Conference is sponsored by MapShotsCoverage of the InfoAg Conference is sponsored by John DeereCoverage of the InfoAg Conference is sponsored by Ag Leader Technology