While we were at the InfoAg Conference last week, Iteris and SatShot announced a new partnership to help farmers manage their crops even better. I got more details on the news from SatShot president Lanny Faleide.
“Iteris has whole suite of weather products, and we are bringing the weather information along with the digital vegetation signature from the [satellite] imagery, that we can look at growth models, we can look at how different maps are dealing with the weather, and bring in a much more intelligent data set from the imagery-based products we offer,” he said.
Iteris’ ClearPath Ag™ weather content system will be incorporated into Satshot’s mapping and remote sensing imagery system. Satshot customers – from individual growers to crop consultants and agribusiness corporations – will have the ability to utilize the high resolution, field level ClearPath Ag platform to identify field areas with persistent crop issues through detailed geo-referenced imagery. Iteris will also integrate Satshot crop imagery into their own ClearPath Ag technology to benefit compliance reporting, irrigation forecasting and crop yield optimization.
“Real-time and future weather modeling is very important. We want to be able to provide the answer to the customer even before they know what to ask, and you have to have that weather modeling, because the weather is a dynamic piece. By bringing weather into our models, we’re able to do a better job of predicting what the plant will do in the future. We can come up with answers to help the farmer grow a better crop.”
Learn more in this interview: [wpaudio url=”http://www.zimmcomm.biz/infoag/infoag-14-satshot.mp3″ text=”Interview with Lanny Faleide, SatShot”]