You loved the commercial, you’ll love the book. It’s a new photography book launched by Ram Trucks with National Geographic titled, “The Farmer in All of Us: An American Portrait.” The book is available for purchase now for $45 at www.ramtrucks.com/outfitter and will be in retail stores beginning late spring 2014.
The 300-page coffee table book is a beautiful and comprehensive collection of original agriculture and farming photography, including many of the images commissioned by the Ram Truck brand for its “Farmer” Super Bowl commercial inspired by Paul Harvey’s “So God Made a Farmer” essay. Every book purchase backs a minimum contribution of $25,000 by the Ram Truck brand to the National FFA Organization’s “Give the Gift of Blue” program, which donates traditional FFA blue corduroy jackets to members who would not otherwise be able to own one.
“Supporting farmers isn’t just about those who till the soil, it’s about reminding America who we are and where our greatness comes from,” said Olivier Francois, Chief Marketing Officer, Chrysler Group, LLC. “This book truly brings the ‘Farmer’ story to life, and continues to give back in support of the amazing students of the FFA who embody this spirit every day.”
To create the book, ten world-class photographers were tasked with traveling throughout America’s heartland over the course of three weeks to capture the essence of the farmer. Paul Harvey’s “So God Made a Farmer” speech served as their inspiration. The photographers’ original goal was to create the visual backdrop for a television commercial celebrating the “Year of the Farmer.” The two-minute tribute aired during Super Bowl XLVII, stopping the nation in its tracks.
The Ram Truck crew was present during the recent NAFB Convention and Jamie caught an interview with David Sowers, who is head of Ram’s marketing team. He discusses the book along with what’s new for Ram Truck. [wpaudio url=”http://zimmcomm.biz/nafb/nafb-13-ram-sowers.mp3″ text=”Interview with David Sowers, Ram Truck”]