FileMaker Software Helps Manage Herds

John DavisAg Leader, Audio, Precision Pays Podcast Podcast

In this edition of the Podcast, sponsored by Ag Leader Technology, we take a look at a piece of software and iPhone and iPad application that is helping at least one manager of a herd of cattle be more precise.

Everyone wants to be more efficient in how they handle data. Whether you’re multi-national corporation or just a single podcaster, you need to have a way to manage the information you collect on your business, so you can apply the data that you’ve gathered to how you operate. Paul Nehring, the owner of NewGrass Farm near Wausau, Wisconsin found FileMaker, which is helping him manage his 40-head-a-year operation of grass-fed cattle and market that beef.

“There’s just a tremendous amount of data that we all like to keep, whether you’re doing crops or pasture or cattle,” Nehring says. He says the beauty of FileMaker is that it has applications for the iPhone that allow him to put in his information, right out there in the field. That saves him anywhere from 15 to 30 minutes of work at the end of each very long day, and over the course of a year, that could add up to a couple of weeks worth of work.

FileMaker’s Vice President of Marketing and Services Ryan Rosenberg describes as the “world’s easiest to use database for individuals and work groups,” and points out that while the software wasn’t specifically designed for agricultural purposes, it’s ability to handle data makes it ideally suited for those purposes.

“If you’re running a farm, how different are you really than someone manufacturing ice cream?” He says you have to keep track of raw materials, customers, workflow and products, as well as finances. All of that can be managed with FileMaker.

Rosenberg adds that since most folks in the world are not I-T experts, they’ve designed Filemaker to be easy for anyone to use.

More information is available at

You can hear you can hear more about what they both have to say about this precision tool in this edition of the Podcast it in the player below below. [wpaudio url=”″ text=” Podcast”]

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