Muddy Boots Signs Subscription Agreement with Iteris

Kelly Marshall Leave a Comment

Muddy Boots Software has purchased a multi-year global subscription to Iteris, Inc.’s ClearAg weather information. Muddy Boots plans to integrate the weather information into their Greenlight Grower Management System to offer real-time field and crop data, optimize decision making based on current and forecasted weather conditions, reduced risk and better understanding of application timing for crop protection products. “By being …

Agribusiness, Data, weather

DTN & DataOnTouch Announce Partnership

Kelly Marshall

DTN/The Progressive Farmer and DataOnTouch have announced they’ll be working together to provide growers and retailers with enhanced weather and soil forecasts. They will be able to provide innovative underground soil moisture and temperature forecasts, says Phil Brewer, vice present of marketing for DataOnTouch. That will enhance the current nitrogen model and seasonal crop growth state predictions, making it easier for …

Agribusiness, Company Announcement, weather

Weather Outlook from #NFMS17

Kelly Marshall

Bryce Anderson, Senior Ag Meteorologist at DTN/The Progressive Farmer, spoke to attendees of the recent National Farm Machinery Show about his predictions for the coming growing season. On the weather side of things he says the corn belt is looking good. The Pacific Ocean has moved from a weak La Nina weather pattern to more average temperatures, and may even …

climate, National Farm Machinery Show, weather

Princeton Provides Monitoring for Remotest Farmers

Kelly Marshall

In West Africa the most important question is ‘Will the rains be good or bad?’ Eric Wood, a professor at Princeton University, has worked with small farms in Africa and Latin America to create a drought and flood risk monitoring system, letting growers know when rains will come and how plentiful they will be. Weather data in those areas can be …

weather

The Financial Storm of Social Media at #AFBF17

Kelly Marshall

Ryan Martin is an agriculture meteorologist at Advantage Weather Solutions– a speaker at the American Farm Bureau Federation‘s 2017 Annual Convention & IDEAg Trade Show, but what does weather have to do with social media? Social media is actually affecting the way farmers make decisions, especially regarding weather stories, Martin told his audience. Once you’ve seen it online, it’s hard …

AFBF, Audio, social media, weather

AcuRite Announces New Monitoring Solutions

Kelly Marshall

AcuRite is announcing a new addition to their personal weather station technology.  The AcuRite Atlas family consists of three outdoor environmental monitoring models, the AcuRite Atlas 7, AcuRite Atlas 8, and AcuRite Atlas Elite.  Used with the My AcuRite cloud-based software, the system provides a better understanding of outdoor conditions for more educated decision-making. “Building on our history of delivering …

Agribusiness, weather

Precision Weather Platform Forecasts Solutions

Lizzy Schultz

While we can’t control the weather, understanding current and upcoming conditions is paramount in making effective crop management decisions. WxAgrios, a meteorology solutions platform that recently integrated with the John Deere Operations Center and Field Connect, is providing growers an unprecedented ability to observe and analyze weather information and forecasts directly from their fields. WxAgrios was developed by Precision Weather …

Agribusiness, Audio, Data, John Deere, weather

#ExEx16 Hears La Nina Weather Forecast

Kelly Marshall

No matter where on the supply chain you are, members of the agriculture industry are always interested in the weather.  Kyle Tamely, a senior ag meteorologist with MDA Weather Services, recently spoke at the Export Exchange 2016 conference, presenting on weather trends and the global grain market to international buyers and domestic suppliers of corn, ethanol co-products, sorghum and barley. La …

Ag Group, Audio, Events, Exports, weather

.@CropTrak Announces Partnership with IBM Weather Co.

Kelly Marshall

Crop Trak President Aaron Hutchinson doesn’t believe in just sitting still. He’s always moving his company forward, from updating the company’s name (you may remember them as iCrop Trak) to upgrading the weathers solutions provided by his company. At InfoAg this week the company announced a move to partner with The Weather Company. This IBM owned weather solution will offer …

Agribusiness, CropTrak, InfoAg, weather

.@Iteris_ClearAg Launches Next Gen WeatherPlot

Joanna Schroeder

Iteris has launched its next generation of WeatherPlot, a precision weather and soil analytics mobile app developed for seed and crop protection companies. The mobile app, designed for use in the field, provides the user with key environmental information. WeatherPlot is available in English and Spanish and can be used on iOS devices, Android devices and mobile web browsers. Built …

agronomy, Apps, Crop Protection, environment, Software, Soil, water, weather