Sentera Launches High-Precision Sensor Product Line

Kelly Marshall

Sentera, a leading supplier of complete data solutions to the ag industry, is adding to their product line-up with a new, lightweight sensor. The High-Precision NDVI Single (normalized difference vegetation index) and High-Precision NDRE Single (normalized difference red edge) have improved spectral band separations for more accurate vegetation index measurements. They integrate onto any drone and come pre-installed on the …

Aerial Imagery, Agribusiness, drone, Sensors

ASCEND Conference Now Offering Mentor Meetings

Kelly Marshall

The ASCEND Drone Business Conference & Expo is coming up in Portland, Oregon on July 19-21, so mark your calendars for the opportunity for one-on-one meetings with experts in UASs. The conference offers sessions designed to teach attendees about commercial application workflows, understanding policy and regulations, financial and legal risk, maintenance and repair, and finding resources, as well as the chance to …

Agribusiness, drone, Events, UAS, UAV

Sentera Transforms Toys to Tools

Kelly Marshall

Drones offer much more than just fun (something every farmer knows to tell his bookkeeper) and Sentera is making sure a grower’s investment provides information that translates into crop health actions. Their new Multispectral Double 4K Sensor has five precise spectral bands: blue, green, red, red edge, and near-infrared (NIR) that provide more than double the spatial resolution of competitors. That …

Aerial Imagery, Agribusiness, Data, drone, Scouting

PrecisionHawk Partners with Corning for Research Data

Kelly Marshall

PrecisionHawk has announced that they will be collaborating with Corning Inc. to include the Corning microHSI 410-SHARK hyper spectral camera with PrecisionHawk’s drone platform. This sensor will offer calibrated, geo-reference hyper-cubes, which provide massive research potential. The companies look to create new spectral libraries of information that apply to agriculture, mining, construction, energy, and the insurance industries. “Historically, low-altitude data collection using hyperspectral sensors …

Agribusiness, Data Collection, drone

AeroVironment Brings Quantix Drone

Kelly Marshall

AeroVironment has been building drones for the Defense Department for 25 years, so when they turned their sights to agriculture, the process was taken seriously.  They studied the industry needs for two years, Matt Strein said in our latest ZimmCast, learning exactly what growers wanted. The Quantix Drone offers three key points, Strein says.  First, it offers a simple user experience.  Second, …

Audio, drone, UAV, ZimmCast

BZ Media, Skylogic Research Release Drone Report

Kelly Marshall

BZ Media LLC and Skylogic Research have announced the release of their report, “5 Valuable Lessons Learned About Drones in Agriculture.” This is the second white paper to be released in a series of critical examination of trends and strategies in the drone market. “A rising number of software vendors are targeting the agriculture space with increasingly useful solutions. And …

Agribusiness, drone

PrecisionHawk Builds Unifying Brand

Kelly Marshall

PrecisionHawk has rebranded their products and offerings, using the same solutions, but creating a more complimentary feel for their drone platform. New names for the data tools have been selected to better align with the overall vision of PrecisionHawk. The data management and analysis software formerly known as DataMapper is now PrecisionMapper.  DataMapper InField that provides on-site survey reviews and flight path adjustments …

Agribusiness, drone

AirMap and senseFly Partner for Drone Safety

Kelly Marshall

AirMap, the world’s leading airspace management platform for drones, and senseFly, the world’s first choice producer of mapping drones, will be working together to bring AirMap’s airspace services to senseFly’s eBee fixed wing drones and albris quadcopter, offering critical information and tools for safe missions. AirMap’s industry-leading situational awareness data include airspace rules and advisories, locations of critical infrastructure and …

Company Announcement, drone

Case IH Highlights Drones, AccuTurn at #NFMS17

Kelly Marshall

A new partnership between Case IH and DroneDeploy is bringing customers the complete package in UAV technology, say Ryan Blasiak of Case IH and Brandon O’Sullivan from DroneDeploy at the National Farm Machinery Show. “Case IH and DroneDeploy are going to market together with the complete UAV solution of both hardware and software to provide data management for growers and …

Agribusiness, Audio, Case IH, drone, GPS

2017 ASCEND Conference & Expo

Kelly Marshall

Mark your calendars for July 19-20 and plan to be in Portland, Oregon for the ASCEND Conference & Expo by Drone 360 for practical information about drones in precision agriculture. A combination of panel discussion, classes, workshops, workflow session, mentor meeting and interviews will help attendees learn about starting a drone business, understand best practices, gain knowledge about policies and …

drone, Events