Deere and Ag Leader Reach Licensing Agreement

Kelly Marshall

john_deere_logo_3623Ag Leader and Deere & Company have announced a licensing agreement for Precision Planting’s SeedTube and related planting products.  The agreement states that Ag Leader, a precision competitor, may use Deere technologies and licenses to manufacture and sell the Precision Planting SeedTubes and related technology, including vSet, vDrive and DeltaForce.  Of course, this is contingent on Deere’s acquisition of Precision Planting from The Climate Corporation.

The agreement also states that Ag Leader can build on the technology to develop future planting equipment innovations to support precision agriculture.  This expansion of Ag Leader’s planting choices and the ability to plant at higher speeds will provide their customers with more solutions.

“Ag Leader is continuously looking for opportunities to expand our already impressive line of precision farming technologies. When this prospect arose, we knew it was worth looking into for our customers and dealers, as high-speed planting is an emerging precision agriculture technology,” said Al Myers, president, Ag Leader Technology.

ag leaderAg Leader remains an independent competitor, completely separate of John Deere or Precision Planting, while still selling the Precision Planting products under the name farmers trust.  It will offer customers choice, for buying new machinery or retrofitting older equipment made by a variety of manufacturers.

Deere anticipates Ag Leader will sell Precision Planting components to retrofit Deere and other brands of planters and will provide a separate and competitive source of supply for OEM planter manufacturers that choose to equip their products with Precision Planting components.

Myers said, “The licensing agreement will add cutting-edge precision products and technologies, including SpeedTube, to Ag Leader’s product line, expanding upon our year-round, best-in-class solutions from planting through harvest.”

Ag Leader, Agribusiness, John Deere, Precision Planting