John Deere is a major sponsor of the InfoAg 2014 Conference in St. Louis, as they have been since the beginning, according to Jerry Roell, Director of Business Development for Deere’s Intelligent Solutions Group.
“It’s a great way for the industry to learn about precision ag, it’s grown now and it shows the passion and the interest,” said Roell at the conference. “The understanding of what precision ag can do for producers today is becoming well enough known that our precision ag sales continue to grow.”
InfoAg sessions have focused on some of the challenges facing the precision ag industry, one of which is the interface between technology and equipment. “We build equipment that many times lasts 20 years, most of this technology will not go through that kind of a life cycle,” said Roell. So, it’s important to look at ways that to ensure that as the next generations of technology are developed, they can apply to older equipment.
Roell says farmers will continue to see John Deere leading in the development of technology “that will drive the most money to our customers’ bottom lines.”
Listen to my interview with Jerry here: Interview with Jerry Roell, John Deere