Promoting Precision Ag

Chuck Zimmerman

To get an InfoAg Conference wrap-up I spoke with Paul Schrimpf, Group Editor, CropLife Media Group. Paul says there were over 700 people in attendance and a record number of booths in the trade show. He says the energy was highly positive across the board. He saw more examples of companies reaching across the aisle to collaborate in finding ways to help the farmer than ever before. He says it’s impressive to see how new devices like the iPhone and iPad have been embraced by the industry not only for use during the conference but to create applications using them on the farm.

I also asked him about how things are going with PrecisionAg. Paul says one of the most important things they’re trying to do is get farmers who have never used precision ag to understand its benefits. One of the ways they’re doing this is by being more visible at events like Commodity Classic and promoting their Profit Calculator. They’re looking for other partners to work with to promote precision agriculture.

Listen to my interview with Paul here: Interview with Paul Schrimpf

2011 InfoAg Conference Photo Album

Precision Pays coverage of the InfoAg 2011 Conference is sponsored by:
Audio, InfoAg