Sentera and AgDNA have completed integration work that allows users to seamlessly share real-time in-season precision ag information using the John Deere Operations Center. The digital insights delivered by the integrated capability help advisors and growers gather data, run analytics, manage protection and nutrition strategies, build management zones, and push prescriptions seamlessly to John Deere on-field equipment, all within the … Read More
Farmers Edge and Planet Bringing Daily Imagery to the Farm
Global decision agriculture leader Farmers Edge™ today announced a strategic partnership with global satellite data company Planet to provide game-changing global monitoring data and platform capabilities to farmers. Planet operates the world’s largest fleet of earth imaging satellites and Farmers Edge is now a sole distributor for Planet in key agricultural regions, with the right to use and distribute high-resolution, … Read More
Alltech Talks Farm of the Future LIVE
Alltech hosted a live video event on the future of agriculture and technology with a panel of agribusiness experts discussing and debating their thoughts on the future of the agricultural industry, new consumer demographics and demands, ag technology, big data, nutrigenomics and precision nutrition. Continue to follow the discussion on Twitter with the hashtag #FarmingTheFuture. Great questions were posed, thought-provoking … Read More
John Deere Acquires Blue River Technology
Farming just keeps getting smarter thanks to new technology like that being developed by Blue River Technology. It certainly caught the attention of John Deere which just announced acquisition of Blue River. To learn more about what Blue River Technology does and what this means to John Deere and its customers I spoke by phone with Willy Pell, Director of … Read More
CropTrak Continues Steady Success
In an industry where tech start-ups abound, CropTrak is a self-made success story in the precision ag space by simply selling a good product that people want to buy. The company started in 2009 and has just continued to grow year after year “with a little rinky dink booth at InfoAg” and little to no marketing, as VP of sales … Read More
AGCO to Acquire Precision Planting
AGCO reached an agreement last week to acquire the Precision Planting LLC equipment business from The Climate Corporation. “The acquisition of Precision Planting will solidify AGCO as one of the global leaders in planting technology and strengthen our position as a full line partner for professional farmers across the globe,” said Martin Richenhagen, AGCO’s chairman, president and chief executive officer. … Read More
House Ag Hearing on Specialty Crop Innovations
The House Agriculture Committee heard testimony Wednesday on technology and innovation in specialty crops as input toward the making of the 2018 farm bill. “As we look at the farm bill through the lens of the current farm economy, innovation and technology will remain essential for farmers and ranchers to continue producing more food and fiber with fewer resources,” said … Read More
John Deere Display Gets Smarter
The John Deere Gen 4 monitor has been in large agriculture tractors since the 2014 model, but at the big Reveal event last week in Moline, Illinois the company unveiled its latest upgrade, the 4640 Universal Display. “Brand new today is a 4640 Universal display, so that means we have a portable display that we can retrofit back into 30 … Read More
Latest In Irrigation Tech from Tevatronic
Oleg Korol was a software engineer for the Israeli army when he simply tired of the work and decided to run Tevatronic instead. He looked at several companies before finding this technology that measures plant pressure on the soil to decide when to turn irrigation on, and water depth to decide when to turn it off. If we have autonomous … Read More
Taking DC Bureaucrats to the Farm
The National Corn Growers Association recently joined with the Association of Equipment Manufacturers (AEM) and the American Seed Trade Association to host officials from EPA and USDA for demonstrations on planting practices, seed treatments, and equipment innovations in an effort to help them understand modern farming. The event took place on the working farm of NCGA Chairman Chip Bowling in … Read More