Bayer is gearing up to make a significant impact on pollinator health in 2016 by planting more forage and spreading the word about the importance of pollinators with the debut of the Feed a Bee song and video.

The video features Beatrice Blum and her animated friends who spread wildflowers to beautify their world and help pollinators and is designed to connect with consumers and classrooms to tell the bee health story and encourage people to get involved. Viewers are encouraged to share Beatrice’s story on social media using the #FeedABee hashtag and “Tweet a Bee” emoji to have Bayer plant a flower on their behalf.

With the video, Bayer is re-launching FeedABee.com with new features so people can stay up to date on Feed a Bee activities throughout the year.

Watch and share the new video below: