FarmLink has made the decision to split the company into two businesses. FarmLink will focus on advanced data analytics and MachineryLink Solutions will steer towards equipment sharing solutions.

“For local farmers, global agribusiness and others across the industry, new technology brings much needed insights and solutions to pull early adopters to the head of the pack. As we talked with investors, partners and customers, it became clear that our two business segments could continue to grow faster as independent entities,” said Ron LeMay, chairman and CEO of FarmLink and one of the original investors nearly 15 years ago in MachineryLink. “With strong brand recognition, first-mover advantage and experienced teams in place, both companies offer compelling investment opportunities as each delivers unique approaches to increasing profitability and sustainability of agriculture operations at a time when new approaches are needed more than ever.”

FarmLink continues to expand its accurate data analytics platform to offer a range of applications across the agriculture and natural resources supply chains. Following the grain marketing product collaboration with DTN/The Progressive Farmer, FarmLink continues to draw actionable insights from its proprietary benchmark to accelerate R&D efforts for large businesses and government, as well as help agronomists and crop advisors pinpoint productivity improvements across fields in the United States.

MachineryLink Solutions has continued to evolve from a leasing company into the industry’s first online equipment sharing platform, taking advantage of the trends created by Airbnb and Uber while positioning itself for future growth through connectivity. Based on strong response from ag retailers and farmers since its launch last year, MachineryLink continues to expand its product offering to match renters with equipment and operators at a fraction of the cost of ownership.