Harvest is underway and DuPont Pioneer has launched a social media sweepstakes campaign. Growers are invited to tweet a harvest photo of their Pioneer brand products using the hashtag #YieldHero.
Weekly winners of the sweepstakes will receive a Yeti cooler. One grand prize winner will receive a trip for two anywhere in the United States. The contest began September 11 and will continue till November 5, 2015.
“Every grower deserves a getaway, especially after harvest,” said Cathy Lee Fredrickson, DuPont Pioneer social media consultant. “We want our customers to share their success stories with fellow growers and also to win that chance to get away, on us!”
To enter, U.S. growers 18 years or older can take a harvest photo or “selfie” featuring Pioneer® brand products and post it to Twitter with the hashtag #YieldHero and mention @DuPontPioneer. Growers can then follow @DuPontPioneer for winner announcements.
There were more than 400 Yield Heroes recognized in 2014.