New Holland has expanded the True Blue Salute program in honor of the bravery, service, and sacrifice of America and Canada’s military and first responders.  This program provides equipment incentives to all current and retired United States and Canadian military and first responders.

“New Holland is honored to show our appreciation and support of our military and first responders through the True Blue Salute program. It’s our way of saying thanks to the heroes in North America who serve and protect us,” says Mark Hooper, Senior Director Marketing for New Holland in North America.

New Holland is extending a special equipment offer to active, reserve, retired military and honorably discharged veterans, and current or retired first responders, including police officers, fire fighters, and emergency medical technicians. New Holland will offer $500 off the purchase of select new New Holland tractors, light construction equipment, and hay and forage products purchased from an authorized New Holland dealer in the United States or Canada. A valid, government-issued military ID card or other proof of service is required. Information on eligible equipment is available from local, authorized New Holland dealers.