If you use your smartphone to listen to music through such applications as Pandora and I Heart Radio, getting farm news the same way is just around the corner.

Farm Journal Broadcast announces the upcoming launch of “My Farm Radio,” a 24/7 digital mobile radio channel focused on providing a mix of best-in-class news, weather and markets along with entertaining and informative conversation for America’s farmers and ranchers. The “My Farm Radio” app officially launches November 3, 2014, and will allow listeners to pick and choose what they want to hear—and when they want to hear it. The app will feature both a “live stream” experience and programs “on-demand”.

“All the latest research indicates that for a growing number of farmers and ranchers, mobile devices are rapidly becoming the go-to choice for news and information,” says Brian Conrady, Senior Vice President and General Manager of Farm Journal Radio. “While this totally new offering will be a first for agriculture, we expect our audience – and clients – will quickly associate “My Farm Radio” as the Pandora – type app for agriculture.”

“My Farm Radio” will launch with current Farm Journal Media radio programming, including “AgriTalk,” “Market Rally” and “American Countryside.” In addition, the company will be approaching potential programmers to make their shows or reports available on the app—or even own their own channel—on the “My Farm Radio” platform. Listeners will be able to download both iOS and Android operating system apps from their mobile devices or on-line.