The Association of Equipment Manufacturers (AEM) helped mark the launch of the Coalition for the Advancement of Precision Agriculture (CAPA), a new industry coalition that will help to shape emerging policy issues involving precision agriculture.

Leif Magnusson, AEM AG chair and president CLAAS of America & regional president of the Americas, kicked off the event with a discussion of some of the emerging technologies in the agricultural sector. “These are huge topics for global members of AEM today,” said Magnusson. “Especially precision ag and farm equipment makers are investing big R&D dollars into technology communicating from machine to man.”

Watch the video below with Leif Magnusson commenting at the CAPA launch event: