With a database of over 2.4 million active operations, Farm Market iD is already the leading provider of farm and grower data to inform and improve agribusiness strategy, marketing and sales efforts. But the company is aiming to launch a new product soon for even more specialized data.
“What we’re essentially doing is monitoring fields on behalf of our clients,” said Farm Market iD CEO Steve Rao during the recent InfoAg Conference. This service would provide alerts for clients when there are fields that should be checked for issues.
Rao says they are also opening up their data to API developers to facilitate integration with other platforms. “Software and platforms are only as good as the data they have to power them and we can power a lot,” he said.
Learn more about some of the other Farm Market iD data products in this interview.
2019 InfoAg Interview with Steve Rao, Farm Market iD, new products