GROWMARK is partnering with startup technology companies with its AgValidity testing platform to bring new research and developments to its member companies and farmer customers.

“We kind of saw this opportunity where we potentially could be the conduit or the connecting point between these really smart, innovative people that had great ideas but maybe didn’t have farm experience or access to the farm gate to talk to a farmer or test their product with an actual farmer to see if it’s valuable,” said Lance Ruppert, director of agronomy marketing technology for GROWMARK.

Ruppert hopes the partnership will be a “win-win-win” as GROWMARK will help to identify cutting edge companies and help them to gain credibility with farmers and agricultural customers who will ultimately benefit from their products and services. Current projects include the areas of remote sensing, biologicals, and soil health.

Listen to Carrie’s interview with Lance here: Interview with Lance Ruppert, GROWMARK