Soil analytics company Teralytic has completed the Ag Data Transparent certification, affirming that their data use is private, secure, and transparent. Teralytic, which recently released the world’s first wireless NPK sensor in their comprehensive soil probes, joins companies like John Deere, Farmers’ Business Network, GROWMARK, Granular and more in bringing data transparency and consumer trust to the forefront.
“The Teralytic platform collects data from the fields every single day for our farmers,” says Steve Ridder, Founder and CEO of Teralytic. “We know that this information is incredibly valuable and sensitive, and we want to reassure our users that we offer complete transparency on how we collect, use, and share data. By completing this verification, we hope more farmers have the confidence to embrace precision ag technologies to increase yield and improve soil health.”
To earn the seal, companies must complete the Ag Data Transparency Evaluator process, which is reviewed by an independent third-party administrator. These results can be viewed on the Ag Data Transparent website.
Ag Data Transparent certification allows companies that engage in and collect on-farm data to align to industry-wide principles to build trust with precision ag technology users. These core principles include: transparency in data collection, access, use, portability, availability, and retention. The non-profit Ag Data Transparency Evaluator, Inc.-formed by the American Farm Bureau Federation and other interested organizations and companies-audits each company’s ag data contracts to ensure it is transparent, upfront, and simple.