WEDA Acquires Friend Management Systems™

Agribusiness, AgWired Precision, Audio, Equipment, John Deere, WEDA

Western Equipment Dealers Association (WEDA) announced today that it is acquiring Friend Management Systems™ (FMS), pairing two leading providers of management consulting and professional development services for equipment dealers.

Friend Management is a Canadian-based management consulting firm providing leadership development and peer-to-peer learning to agricultural, consumer, and golf equipment dealerships in Canada, United States and Australia. The company is also John Deere’s recommended provider of Leadership Dealer Performance Groups and provides aftermarket and golf distributor specific leadership groups.

After 30 years of providing management and financial advice and peer group facilitation to John Deere dealer groups, Doug Friend decided it was the right time to look at succession. “I am pleased to join with WEDA,” said Friend. “Our consolidated energies will make us well-positioned to offer deeper client consultative analysis, broader scope of products and enhanced geographical footprint, to the already large ($6 Billion annual sales) data base.”

Dealer Institute, one of WEDA’s largest divisions, provides consulting, education and training to dealers so the addition of FMS will expand the suite of services to their members.

“We’re delighted with the opportunities presented by fusing our collective consultative approaches with Friend Management’s technology and support,” said WEDA CEO John Schmeiser. “This joining of talent not only brings leading-edge expertise to our association but will further expand on our ability to offer specialized experience and insight that dealers rely on for strategizing and growing their business.”

Schmeiser adds that Boyd Hofmann, former partner in a large multi-store John Deere dealership, will also join WEDA and Dealer Institute and will focus on the facilitation of the current Large Ag and Large Turf Dealer Performance Groups as part of this transition.

In this interview, Schmeiser explains how this move enhances the offerings of WEDA Business Management Services to benefit the equipment dealer industry. Interview with WEDA CEO John Schmeiser

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For more information about Friend Management Systems™, visit the website