This year FMC Agricultural Solutions launched Freedom Pass to give growers exclusive agronomic and economic incentives allowing more freedom in the field. We learned more about Freedom Pass at the National Association of Farm Broadcasting Trade Talk last week from Senior Communications Manager at FMC Lisa Homer.
“It is the first time we have been involved in a grower program,” said Homer. “It is for VIP’s…Very Independent Purchasers. When we did interviews with retailers and asked what do you want in a grow brand they said simplicity and a story to tell. What’s the agronomic benefit?”
The program has four distinct pillars: Agronomic Rewards, Product Financing, Performance Assurances and Application Innovations. Lisa said this package gives a great story for retailers to share with their growers and since it is independent of any seed brand, it sets itself apart from other programs out there.
Lisa goes into more detail about the program in our complete interview. Listen or download it here: Interview with Lisa Homer, FMC